Content Marketer Specialist

Content Marketer
Experience: 5+ Years
Location: Chennai
Shift: UK Shift
Employment Type: Full-time
About the Role
TargetBay is looking for an experienced Content Marketer to develop engaging, high-quality content that strengthens our brand, increases audience engagement, and supports business growth.
Key Responsibilities
Develop and execute content strategies and content calendars.
Create blogs, website content, landing pages, email campaigns, case studies, social media content, and marketing materials.
Conduct audience, competitor, industry, and keyword research.
Create SEO-friendly content focused on search intent and organic growth.
Convert complex SaaS, eCommerce, AI, and marketing technology topics into simple, engaging content.
Use AI tools for content research, ideation, creation, and optimization.
Maintain consistent brand voice, messaging, and content quality.
Monitor content performance and identify opportunities for improvement.
Collaborate with Marketing, Product, Sales, SEO, and Design teams.
Stay updated on trends in AI, SEO, SaaS, eCommerce, and content marketing.
Requirements
5+ years of experience in Content Marketing, B2B Marketing, SaaS, or a related field.
Excellent written and verbal English communication skills.
Strong copywriting, storytelling, editing, and proofreading skills.
Good understanding of SEO, keyword research, and content optimization.
Experience creating content for international audiences.
Hands-on experience with AI-powered content tools.
Strong research, analytical, and project management skills.
Experience in SaaS, eCommerce, MarTech, or Email Marketing is a plus.
Apply with your Resume + Portfolio/Work Samples to Saranya.r@targetbay.com

Work arrangement
No