Fashion Communication (Jewelry Marketing)

Job Title: Fashion Communication (Jewelry Marketing)
Company: Ashapuri Gold Ornament Limited
Location: C.G. Road, Ahmedabad, Gujarat
Employment Type: Full-time
Preferred Qualification Bachelor’s or Master’s degree in Fashion Communication (NIFT alumni strongly preferred).
Job Purpose
Ashapuri Gold Ornament Limited is seeking a creative and strategic Fashion Communication Specialist to drive our brand visual language, luxury styling, digital campaigns, and B2B/retail brand collateral for our fine gold and silver jewelry collections. The candidate will be responsible for conceptualizing shoots, designing campaign visuals, directing social media aesthetics, and maintaining visual consistency across all customer touchpoints.
Key Responsibilities
Brand Visual Strategy & Styling:
Plan, shoot, and direct jewelry photo/video shoots (editorial, commercial, product catalog, and campaign imagery) for antique gold, modern gold, and premium silver jewelry.
Conceptualize mood boards, lookbooks, theme stories, and high-fashion model styling tailored to bridal, festive, and everyday luxury jewelry segments.
Digital & Social Media Content:
Manage end-to-end visual aesthetics for Instagram, LinkedIn, website lookbooks, and digital ads.
Create high-converting reels, short video narratives, behind-the-scenes content, and product highlight stories.
Marketing Communications & Branding Collateral:
Write visual copy, campaign taglines, press releases, product brochures, wholesale catalogs, and brand stories.
Oversee layout design, typography, and visual assets for digital newsletters, exhibition displays, and promotional materials.
Exhibitions & Visual Merchandising:
Collaborate on booth design, visual displays, and interactive setups for major B2B trade shows (e.g., IIJS) and retail showcases.
Direct product layout, lighting themes, and prop selections to accentuate gold and silver detailing.
Cross-Functional Coordination:
Work closely with the design team, photography crew, graphic designers, digital marketers, and management to translate product features into compelling narratives.
Required Candidate Profile & Qualifications
Education: Bachelor’s or Master’s degree in Fashion Communication (NIFT alumni strongly preferred).
Experience: 2 to 5 years of proven experience in fashion communication, brand marketing, or creative styling (experience in fine gold/silver jewelry or luxury lifestyle is a plus).
Technical Skills:
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects).
Hands-on expertise in art direction, prop selection, and photographic lighting setups for metal/gemstone reflective surfaces.

Work arrangement
No