Manager -Buyer, Van Heusen

Job Purpose
To create a balanced merchandise assortment for retail stores based on consumer preference and brand image. The ideal merchandise mix for retail stores based on design selection, price grid, styling grid, and option plan should aim at maximizing full price sell-through at stores.
Job Context & Major Challenges
Similar to JDs,
Major challenges
Getting the correct merch grid for each store across categories.
Store Layout :- New stores – ensuring accurate allocation of stocks as per the store layout and business plan.
Store VM Brief - Coordinate with VM and ensure the store display and merchandize highlighting the need Buying to create season look for different regions and store sizes.
Buying during the trade shows across all categories and all brands
Store & Market visits on regular basis.
Category specific event management
Season Launch training for all stores – Region wise and multiple categories as per plan
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1 Merchandise assortment plan for all stores
Create appropriate buying plan for assigned category as per Sales targets
Set ARP targets for product categories
Create Option plan and conduct depth analysis
Formulate Stock to Sale plan for a season – EOM / BOM
OTB calculation
Create appropriate buying plan
Creating/Buying Flash Line as per the current trends for A+ Stores
KRA2 Monthly Target setting for each category
Breaking up of Monthly targets into product category
Target Vs achievement
Merchandise plan report
Product performance Lk2Lk
KRA3 Inventory Mgmt
Ensure Ideal stock cover for each product category is maintained
Dormancy within specified norms
Pullback within specified norms
Sell thru reports on Excel for Week1, week2 sales
Photo Sell Through Report
KRA4 Stock & sale plan
Product category wise dispatch plan
Planned Vs actual
Allocation plan for each store as per dispatch plan and size wise analysis
Tracking allocation vs actual dispatches
KRA5 Market Intelligence
New launches (competition product / window / schemes)
Competition Mapping
Training (Merchandise, Product & VM related)
Estimation of market, product & design trends
KRA6 Core Business Contribution
Monitoring to enhance the category contribution % of total business of LTL basis
Identifying new designs to be added to this category
KRA7 Range Architecture to Product
Providing Range architecture for a specific season to product and design. With Category wise option grid with learning from past seasons and from market forecasting
KRA8 Integrated Go To Market (IGTM)
Planning for a successful IGTM story along with VM and design
Dressing up one key store for the look
Roll – out across stores
KRA9 Integration with space planning
Working in close co-ordination with retail planner to closely monitor returns from space allocated

Work arrangement
No