Marketing Specialist Advertising

Reference number: JR257081
Location: Delhi, India
Working pattern: Full Time
Contract Type: Permanent
Number of roles: 1
Salary: Competitive
We are looking for Marketing Specialist to join our team.
You will supports the hands-on delivery and optimisation of paid acquisition activity for UK/KLiving/NA recruitment, providing market-specific requirements, priorities and inputs for paid search activity. Accountable for executing, monitoring and improving paid advertising campaigns in line with UK/NA marketing priorities, under the direction of senior marketing and digital leads.
This is an excellent opportunity for a candidate who is looking to expand their skills and build their career with an industry leader.
A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/3dcwaubn.
What You’ll Bring To The Role
Solid understanding of PPC and paid media fundamentals.
Experience supporting paid search and/or paid social campaigns.
Confidence with performance reporting, tracking basics and optimisation principles.
Strong attention to detail, budget care and testing mindset.
Collaborative working style and willingness to learn and adapt.
What We Do
Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.
Kaplan Pathways, India Office, Delhi Following the parent company's footsteps and its model to grow worldwide, the Kaplan India office was established in India 15 years ago and had grown tremendously since its inception. It's added destinations, and teams across different functions and also houses some of the representatives of its partner universities. A team that is continuously growing and engaged! The people make it a happy place to come back to and we are always looking for like-minded people to join us. We work hard, have each other's back, and believe in teamwork.
What We Offer
Contributory pension scheme
Medical insurance for self & dependent (company sponsored)
27 days holiday plus national holidays
Working hours 37.5 per week ( Flexible based on role requirement)
The opportunity to grow as part of a division in a successful multi-national education company
How To Apply
For roles with a closing date: Please apply with CV and cover letter no later than 18th October 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Work arrangement
No