Performance & Social Media Marketing (FROM D2C ONLY)

About The Opportunity
A dynamic growth-stage D2C (Direct-to-Consumer) marketing consultancy operating across India, we partner with iconic consumer brands to scale performance marketing, build social-first audiences, and convert engagement into measurable revenue. Our team blends creative storytelling with data-driven execution—optimizing channels from Meta/Instagram to TikTok/YouTube, while architecting scalable campaign flywheels for fast-growth verticals.
Role & Responsibilities
Own end-to-end performance campaigns: plan, execute, optimize, and report on Meta Ads, Google Ads, and TikTok Ads with a focus on ROAS & CAC efficiency.
Build and manage social media content calendars & creative strategies for Instagram Reels, YouTube Shorts, and TikTok—tailored to Gen Z and millennial audiences.
Collaborate with influencers and UGC creators to amplify brand reach, track ROI via promo codes and UTM funnels.
Analyze funnel performance using Facebook Pixel, GA4, and MMPs; recommend bid, audience, and creative optimizations weekly.
Leverage A/B testing & creative experimentation to refine messaging, CTAs, and landing pages for conversion lift.
Provide real-time performance dashboards to clients and internal stakeholders using Looker Studio or Power BI.
Skills & Qualifications
Must-Have
Meta Ads Manager
Google Ads
TikTok Ads
GA4
Facebook Pixel
Looker Studio
A/B Testing
UGG Creator Management
Preferred
Shopify Plus
Klaviyo
Canva Pro
Benefits & Culture Highlights
Work onsite with top-tier D2C brands—you’ll see your campaigns drive real revenue, not just vanity metrics.
Fast-paced, no-bullshit environment where creative hustle meets analytical rigor.
Quarterly bonuses tied to campaign performance + growth-focused mentorship.
Skills: google,facebook,campaigns,looker,social media,instagram,d2c,a/b testing,google ads,revenue

Work arrangement
No