Country Visual Merchandiser - PVH

Country Visual Merchandiser - PVH
Reporting to: Group Visual Merchandiser
Territory Responsibility: Country
Direct Reports: None
Department: Country Commercial
Job Band: PROF
What you will do:
Visual Merchandising Execution
Execute brand visual merchandising guidelines and seasonal directives across all stores within the market
Adapt Group visual concepts to fit local market conditions, store layouts, and product availability
Ensure visual displays are commercially effective, highlighting key trends and maximising product visibility and sell-through
Oversee store-level execution through regular visits, photo reviews, and communication with Retail Business Managers and Group/Area Visual Merchandisers
Maintain a consistent look and feel across mono and multi-brand environments while respecting each brand’s identity
Maintain visual merchandising tools, fixtures, POS, sale tags, and in-store materials, including upkeep of in-store digital communication
Coordination & Communication
Act as the main contact point between the Group Visual Merchandising team and the country store network
Work closely with Country Retail Business Managers, Store Managers, and Marketing teams to ensure aligned execution of campaigns and launches
Provide feedback to central teams on local customer preferences, store performance, and opportunities for visual improvements
Participate in seasonal alignment meetings and support local planning of visual priorities
Training & Development
Conduct visual merchandising training and seasonal briefings for In-Store Visual Merchandisers and Store Managers
Support store teams with coaching, feedback, and tools to strengthen visual standards and commercial understanding
Commercial & Operational Focus
Ensure visual merchandising contributes to overall store performance and supports sell-through of key categories and campaigns
Work within the VM budget defined by the Group Visual Merchandising team and Retail Business Manager
Monitor performance indicators and use data insights to improve future visual execution
How you will be measured:
Business Targets
VM Compliance Rate
On-Time Execution of seasonal rollouts
Store Visit Coverage
Sell-Through Impact post-VM changes
Training Completion of Area/Store VMs
Stakeholder Engagement
Effective collaboration with Country Retail Business Managers and Area/Store VMs
Collaboration with Traders to ensure OTB accuracy
Support effective marketing campaign roll-out with Marketing teams
Competencies required:
Strategic planning
Strong collaboration skills
Effective communication skills
Financial acumen
Analytical thinking
Leadership skills
Problem solving skills
What you will bring to the role:
Minimum 2 years’ experience in visual merchandising, ideally within fashion/lifestyle retail
Strong understanding of brand guidelines and their application in visual merchandising
Creative flair with a strong eye for design and aesthetics
Ability to adapt strategies to local market conditions
Collaborative mindset with a passion for visual storytelling
Fluent in English
Role Overview
The Country Visual Merchandiser is responsible for ensuring all stores within the country deliver a strong, consistent, and inspiring visual presentation that reflects each brand’s identity and drives commercial results. The role acts as the link between the central visual merchandising team and the store network, adapting and executing brand guidelines according to local market needs, store formats, and business priorities.

Employment type
MA_Full-time

Work arrangement
No