Sr Associate - Performance Marketing

Company Description Tamasha.live is a next-generation interactive entertainment platform focused on transforming live audio–based social engagement. The company aims to create immersive, real-time experiences for users through innovative audio-first features and formats. Founded by alumni of IIT Bombay, Tamasha.live combines strong technical expertise with a product-first mindset. Backed by marquee investors, the organization offers a dynamic environment for professionals who want to influence the future of social entertainment and scale high-impact consumer products.
Role Description The Sr Associate – Performance Marketing role is a full-time, on-site position based in Bengaluru. The role involves planning, executing, and optimizing performance marketing campaigns across digital channels to drive user acquisition, engagement, and retention. The Sr Associate will manage campaign budgets, track key performance metrics, and run A/B tests to improve ROI and conversion rates. Responsibilities include collaborating with product, content, and design teams to develop impactful creatives and messaging, conducting market and audience analysis, and identifying growth opportunities. The role also includes preparing regular performance reports, presenting insights to stakeholders, and contributing to continuous improvement of the overall growth strategy.
Qualifications
Strong Communication skills, including the ability to present data-driven insights and collaborate effectively with cross-functional teams.
Proficiency in Market Research to analyze user behavior, competition, and channel performance for informed campaign planning.
Experience in Sales and Marketing, with a focus on performance-driven initiatives, growth funnels, and user acquisition strategies.
Solid Project Management skills to handle multiple campaigns, timelines, and stakeholders while maintaining quality and accuracy.
Hands-on experience with performance marketing platforms (e.g., Google Ads, Meta Ads, app install networks) and analytics tools (e.g., Google Analytics, Mixpanel, AppsFlyer or similar).
Strong quantitative and analytical skills, including comfort with metrics such as CAC, LTV, retention, and conversion rates.
Prior experience in consumer internet, gaming, entertainment, or social platforms is an advantage.
Bachelor’s degree in Marketing, Business, Engineering, or a related field; advanced certifications in digital or performance marketing are a plus.

Work arrangement
No