Associate Director - Media Buying

Media Buying Strategist
We are looking for a strategic and commercially sharp Media Buying Strategist with deep expertise in the digital publisher ecosystem to develop high-impact media strategies aligned with brand objectives and business KPIs.
This is an individual contributor role reporting to the Head of Department, working closely with publisher buying, analytics, and client teams to translate insights into differentiated media strategies.
Key Responsibilities:
Develop publisher strategies across premium, performance, vertical-specific, regional, direct, PMP, open exchange and programmatic ecosystems.
Build media plans aligned with brand objectives, funnel stages, LPIs/KPIs and category dynamics.
Define publisher mix, budget allocation, flighting, campaign duration and seasonality strategy.
Analyse historical performance, audience quality, overlap, incrementality and ROI to optimise publisher selection.
Build compelling strategic narratives and confidently present recommendations to clients.
Partner with buying and analytics teams to ensure strategic intent translates into effective execution.
Act as the bridge between media strategy and activation.
What We’re Looking For:
5–8+ years of experience in digital media planning, publisher strategy or media buying.
Strong understanding of direct publisher deals, PMPs, open exchange, programmatic and vertical publishers.
Strong knowledge of funnel strategy, LPIs/KPIs and multi-publisher media planning.
Analytical mindset with the ability to interpret CTR, CVR, engagement, audience quality and attribution data.
Excellent presentation, storytelling and client management skills.
Commercially aware, decisive and detail-oriented, with the ability to influence without authority.

Work arrangement
No