Facebook ads expert

Company Description Kunyo.co, founded in 2015, is a leading online retailer in Nepal, focused on delivering outstanding customer experiences, genuine products, and nationwide fulfillment. The company operates a state-of-the-art e-commerce platform with integrated payment systems designed for fast and secure transactions. Kunyo.co aims to become the industry leader in game keys, gaming services, and gift cards over the next decade. With an intuitive user interface and extensive payment options, Kunyo.co offers a hassle-free, convenient, and instantaneous online shopping experience. The team is committed to building strong relationships with partners through better services, choices, and competitive pricing.
Role Description This is a part-time remote role for a Facebook Ads Expert at Kunyo.co. The Facebook Ads Expert will plan, build, and optimize Facebook ad campaigns to drive sales of game keys, gaming services, and gift cards, aligning with Kunyo.co’s growth objectives. Daily responsibilities include audience research, creating and testing ad creatives and copy, managing budgets and bids, and tracking performance across key metrics such as CTR, CPC, ROAS, and conversions. The role also involves setting up and maintaining pixel tracking, preparing performance reports, and collaborating with the marketing and product teams to refine targeting, offers, and landing pages. The Facebook Ads Expert will continuously experiment with new strategies and formats to improve campaign efficiency and scale profitable campaigns.
Qualifications
Candidates should possess strong skills in Facebook Ads Manager, campaign setup, audience targeting, and pixel/event configuration.
Candidates should possess skills in ad creative development, copywriting for direct response, and A/B testing of ad variations.
Candidates should possess skills in performance analysis, reporting, and data-driven optimization of budgets and bids.
Candidates should possess skills in digital marketing fundamentals, including funnel design, retargeting strategies, and conversion rate best practices.
Candidates should possess skills in collaborating with cross-functional teams, communicating insights clearly, and managing multiple campaigns simultaneously.
Experience with e-commerce advertising, especially gaming-related products or gift cards, is highly beneficial.
Familiarity with tools such as Google Analytics or similar analytics platforms is an advantage.
A track record of meeting ROAS and CPA targets and prior experience managing ad spend at scale is preferred.
Strong organizational skills, reliability in a remote environment, and the ability to work independently are essential.

Work arrangement
Yes