Deputy General Manager - Ancillary Product

Job Description -
Responsible for delivering industry leading ancillary/merchandising capability of airline products (flight products, airline ancillary products and travel partner ancillary products)
Responsible for the strategic direction, revenue, KPI's and business operation of Akasa Air ancillary, merchandising and holidays
Set-up Ancillary revenue products for Airline's launch which includes but not limited to Seats, Bags, Meals, Convenience Fee, Partner Products and progressively adding products viz. fare lock, travel certificate, priority check-in, priority boarding, upsell, etc.
Evaluate, design and implement partner products which includes but not limited to Insurance, Hotels, Car Rental, Lounge, Experiences, etc.
Collaborates with business leadership to develop Ancillary strategies, products and processes including new initiatives supporting business goals
Work closely with Revenue Management on pricing and selling strategy including tacticals and promotions
Market and sell ad space on airline's collaterals i.e. meal trays, overhead bins, head rest covers, boarding pass, menu card, inflight sampling, announcement, etc.
Responsible to market ancillary products and services in collaboration with the marketing and communication team
Implement incentive programs to drive incremental revenue in consultation with revenue management
Formulate revenue and cost budget for Ancillary Sales
Develop partnerships and future ancillary/merchandising strategy to create value to consumers as well as drive incremental revenue to the airline
Source and maintain a range of external travel partners to support ancillary revenue growth
Manage key stakeholders to deliver business outcomes including Marketing, E-Commerce, Revenue Management, Travel Product, Technology, Call Centre, Legal and Finance
Responsible for budgeting and effective tracking of ancillary sale including managing cost of sale
Qualification & Experience -
Bachelor's degree in Business Administration, Commerce, Economics, Engineering, Aviation, Hospitality, Travel & Tourism, or a related discipline from a recognized institution.
MBA or equivalent postgraduate qualification in Marketing, Strategy, Finance, Operations, or a related field is preferred.
Professional certifications in Product Management, Category Management, Digital Commerce, Project Management, Data Analytics, or airline commercial systems will be an advantage.
Strong commercial and analytical orientation, with the ability to translate customer insights, market trends, and data into scalable ancillary products and revenue initiatives.
5-10 years of overall experience in airlines, travel, hospitality, e-commerce, retail, or another consumer-facing industry, with substantial exposure to revenue-generating products and digital sales channels.
At least 5 years of hands-on experience in airline ancillaries, merchandising, product management, category management, or a closely related commercial function; direct airline experience is strongly preferred.
Demonstrated experience owning a product or category P&L, revenue plan, business case, budget, pricing strategy, and performance KPIs.
Proven track record of developing, launching, and scaling ancillary or travel products across direct and indirect channels, including web, mobile, airport, contact centre, and distribution partners.
Experience managing the end-to-end product lifecycle, from customer insight and concept design through commercial evaluation, technology integration, launch, adoption, performance tracking, and continuous improvement.
Experience in commercial negotiations and ongoing relationship management with third-party partners such as insurance, hotels, car rental, lounges, payments, travel services, and advertising partners.
Strong cross-functional leadership experience, with the ability to influence senior stakeholders and deliver through Revenue Management, Marketing, Digital/E-commerce, Technology, Airport Operations, Call Centre, Finance, Legal, and Customer Experience teams.
Prior experience leading and developing a team, setting goals, allocating work, reviewing performance, and building functional capability.
Exposure to a start-up, high-growth, or transformation environment, including the ability to establish processes, governance, dashboards, and operating rhythms, will be an advantage.
Skills & Knowledge -
Analytical skills
Product Management
Project management
Technical knowledge of reservation and check-in system wrt implementation of ancillary products and services
Location - Mumbai Corp

Work arrangement
No