Social Media Content Strategist & Creator

ABOUT 321 THE AGENCY
321 is a full-funnel creative agency built for brands that operate in complex, regulated industries — healthcare, insurance, legal services, home services, entertainment, and travel and tourism. We're a remote, AI-first team that combines strategic creative with CRM infrastructure, performance marketing, and paid media to drive real, measurable business outcomes for our clients.
ABOUT THE ROLE
As a Content Strategist & Creator at 321, you will be a full-time member of our Social Media & Content team, helping plan, capture, and create authentic social content for a diverse portfolio of client accounts. You'll work remotely, with regular travel to client locations throughout Illinois and the Midwest for on-site content capture sessions. Your role combines hands-on production skills with content strategy — shaping what we create and why, shooting compelling photos and videos, and editing content for social platforms using AI-enhanced tools.
You'll also help grow our creator and influencer programs, sourcing, vetting, and reaching out to creator partners who can extend our clients' reach with authentic, trusted voices.
This role sits at the intersection of content strategy, production, brand storytelling, creator partnerships, and AI-powered workflows. You'll bring expertise in mobile and professional content capture, the ability to quickly understand brand voices, and the strategic thinking to turn business objectives into scroll-stopping content. As part of an AI-first organization, you'll use intelligent tools to accelerate ideation and editing and to scale content production while keeping storytelling authentic and on-brand.
WHAT YOU'LL DO
Content Strategy & Planning
Partner with the Director of Social Media & Content and Social Media Managers to develop content plans, themes, and series for assigned client accounts
Translate client objectives, brand voice, and audience insights into shoot concepts, shot lists, scripts, and hooks
Contribute to editorial calendars, ensuring a steady pipeline of captured and edited content for each account
Identify content opportunities from client operations, including project showcases, team spotlights, customer testimonials, and educational topics
Review content performance data and use insights to recommend new formats, concepts, and improvements
Use AI tools for research, ideation, scripting, and trend analysis to inform content strategy
On-Site Content Capture
Travel to client locations throughout Illinois and the Midwest for scheduled content capture sessions (typically full-day shoots)
Capture high-quality photo and video content using professional and mobile equipment based on project requirements and creative briefs
Direct on-camera talent, including business owners, employees, customers, and team members, to create authentic, engaging content
Scout and use diverse locations, lighting conditions, and environments to create visually dynamic content
Capture B-roll, process documentation, before-and-after transformations, team culture moments, and customer testimonials
Work efficiently to maximize output during limited on-site windows, capturing multiple content concepts per session
Adapt your shooting approach to each industry, from roofing job sites and medical facilities to real estate properties and legal offices
Content Editing & Post-Production
Edit captured content into platform-optimized posts using CapCut, Canva, Adobe tools, and other editing applications
Create content in multiple formats and aspect ratios (9:16 for Reels, TikTok, and Shorts; 4:5 and 1:1 for feed posts; 16:9 for YouTube) from single capture sessions
Use AI-powered tools for captioning, scene detection, color correction, audio enhancement, background removal, and other creative enhancements
Add text overlays, graphics, transitions, music, and effects that align with platform trends and client brand guidelines
Ensure brand consistency across all content, including color grading, typography, logo placement, and visual style
Organize and deliver content with clear file naming conventions and maintain asset libraries of raw and edited footage
Platform-Specific Optimization
Stay current on platform trends, audio, editing styles, and formats across Instagram, TikTok, Facebook, LinkedIn, and YouTube
Create native content for each platform, from fast-paced TikTok videos to polished LinkedIn business content
Optimize content for organic reach and social search, using strong hooks, captions, on-screen text, and keywords
Incorporate trending audio, effects, and formats while maintaining brand authenticity and professional standards
Test and iterate on content styles based on performance data and platform changes
Creator & Influencer Partnerships
Source creators and influencers who align with each client's audience, industry, geography, and brand values, with a focus on local and niche creators
Vet potential partners by reviewing content quality, audience demographics, engagement authenticity, brand safety, and past partnerships
Conduct outreach to prospective creator partners, communicate campaign concepts, and coordinate next steps
Maintain a creator database with contact information, rates, audience data, performance history, and partnership status
Support creator campaigns by preparing briefs, coordinating content deliverables and approvals, and tracking usage rights
Ensure creator content follows FTC endorsement and disclosure guidelines and applicable industry compliance requirements
Track and report on creator content performance to inform future partnerships
Collaboration & Professionalism
Participate in pre-production planning calls to align on shoot concepts, deliverables, and creative direction
Provide creative input based on on-site observations, platform expertise, and performance insights
Accept feedback and make revisions efficiently to meet client expectations and strategic objectives
Respect client confidentiality, privacy requirements, and industry compliance considerations, including HIPAA and attorney advertising rules
Represent 321 professionally during on-site shoots and creator outreach, building positive relationships with clients, talent, and partners
Manage your own production workflow and meet deadlines consistently
WHAT YOU HAVE
3+ years of experience in content creation, social media production, or video production, preferably creating content for business or brand accounts
Experience contributing to content strategy, including concept development, scripting, and content planning
Strong portfolio demonstrating social media content across multiple platforms, industries, and formats
Expertise in mobile and professional content capture using smartphones, DSLRs, or mirrorless cameras, with a strong understanding of lighting, composition, and audio
Advanced proficiency with CapCut, Canva, and other editing tools for creating social content efficiently
Experience using AI-powered tools for scripting, editing, captioning, generative fill, object removal, audio cleanup, and visual effects
Deep understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube, including platform-specific best practices
Experience sourcing, vetting, or working with creators and influencers, including outreach and partnership coordination
Familiarity with FTC endorsement and disclosure guidelines for sponsored and creator content
Ability to direct on-camera talent and create comfortable, authentic performances from business owners, employees, and customers
Strong technical understanding of video formats, aspect ratios, frame rates, resolution, and export settings
Experience creating content for home services, professional services, real estate, or healthcare is highly valued
Excellent organizational skills with the ability to manage multiple client projects, deadlines, and revision requests at once
Strong written and verbal communication skills, including professional outreach to creators and partners
Reliable transportation and willingness to travel to client locations throughout Illinois and the Midwest
Flexibility for occasional weekend or evening shoots based on client needs
Self-motivated and able to problem-solve on location and deliver consistent quality without hands-on supervision
Attention to detail ensuring technical quality, brand consistency, and error-free deliverables
Bonus: Experience with Adobe Premiere Pro, After Effects, or other professional editing software
Bonus: Drone operation experience and FAA Part 107 certification for aerial content capture
Bonus: Experience with influencer discovery or management platforms
REPORTING STRUCTURE
The Content Strategist & Creator reports to the Director of Social Media & Content and collaborates closely with Social Media Managers, the Creative team, and Client Success on content plannin

Employment type
Full-Time

Work arrangement
Yes