Meta Ads Manager - Coaching Agency

Remote | 30 Hours Per Week | Flexible Hours | $5,000 USD Per Month
The Coaching Masters is looking for an experienced Meta Ads Manager to join our growing advertising team.
You’ll work within our agency managing a portfolio of life coaching clients, with one clear objective:
Generate qualified discovery calls at the lowest sustainable cost using Meta advertising.
This is not a role where you simply launch campaigns and send reports.
We’re looking for someone who understands performance marketing, psychology, creative strategy and conversion, and can take ownership of results.
THE ROLE
Our tech team will build each client’s funnel and handle the technical implementation.
Your responsibility is to generate the traffic and optimise the advertising system that feeds it.
You’ll be responsible for:
Managing Meta advertising campaigns across a portfolio of life coaching clients
Launching and optimising video, engagement, lead generation and retargeting campaigns
Developing campaign strategies designed specifically to generate qualified discovery calls
Writing and improving hooks, angles, headlines and ad copy
Identifying which messaging resonates with each coach’s ideal customer
Briefing clients on video ads and creative content they need to produce
Testing audiences, creatives, messaging and campaign structures
Monitoring CPL, cost per booked call, conversion rates and overall campaign performance
Retargeting engaged audiences and leads to increase booked calls
Identifying problems within campaigns and proactively improving performance
Working closely with our funnel and tech team to improve conversion across the entire customer journey
Communicating directly with clients about their campaigns, performance and next steps
WHO WE’RE LOOKING FOR
You should have:
Strong hands-on experience managing Meta Ads
Proven experience generating leads, appointments or booked calls
A strong understanding of direct-response marketing and consumer psychology
Excellent written and spoken English
Strong copywriting and creative strategy skills
Confidence communicating directly with clients
Excellent analytical skills and the ability to make decisions from campaign data
Experience testing creatives, hooks, audiences and offers systematically
Strong organisation and the ability to manage multiple client accounts simultaneously
A proactive mindset — you identify problems and fix them rather than waiting to be told what to do
Experience advertising coaching, education, consulting, personal development or other high-ticket services is highly desirable.
HOW TO APPLY
We care much more about what you’ve actually achieved than a CV.
Please apply with a 3 minute loom on any previous results you’ve had that are similar to this campaign and why you would be a good fit for the role to the CEO, Lewis Raymond Taylor via and message on LinkedIn.

Work arrangement
Yes