Sr. Director, Brand Management - Method

Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method®, Mrs. Meyer’s Clean Day®, Babyganics® and Ecover®. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you’re into pioneering the future and doing good while doing business, come join us.
The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products. Originally founded in 1886 and headquartered in Wisconsin, U.S.A., SC Johnson and the Lifestyle Brands division are at work for a better world.
Head of Brand & Growth – method®
We are SC Johnson Lifestyle Brands; a growing house of brands that includes method®, Ecover®, Babyganics® and Mrs. Meyers Clean Day®. We've always done things differently – we’re fearless thinkers, mad scientists, adventurous innovators and designers who believe that making soap and ingenious cleaning products leads to brave ideas, bold inventions and beautiful bubbles.
We started small, but we are not small anymore. Even when we were small, we had big plans to make the world cleaner, greener, more colorful and more fragrant. And we invite everyone to join us as we pioneer a future where doing business is doing good — for all.
ABOUT THE ROLE
We are seeking a Head of Brand & Growth to lead the method® brand — an iconic, disruptive and culturally relevant brand in our portfolio.
Reporting to the Chief Marketing Officer, the Head of Brand & Growth will define and drive the overarching brand strategy and execution for method® across the full brand experience — from product and portfolio strategy to innovation, omni-channel prioritization and activation, communication, creative, culture and social.
This leader will oversee:
• Product Innovation
• Brand Marketing, Omni & Communications
• Brand Creative Studio
• Brand Culture & Social
• Brand Product & Portfolio
Driving distinctiveness, brand love and sustainable growth across North America.
The successful candidate will bring strong brand-building and portfolio leadership experience, balancing bold creativity with commercial rigor. You will strengthen method’s disruptive heritage while evolving the brand into its next chapter of growth.
KEY RESPONSIBILITIES
The Head of Brand & Growth, method® will be charged with driving distinctiveness, consumer relevance, accelerated innovation and full-funnel creative execution.
Key priorities include:
Put the consumer at the center
Translate deep consumer insights into sharp, actionable strategies that guide the creative brand platform, product innovation, portfolio choices, cultural calendar, social strategy, and omni prioritizations and activations.
Strengthen and evolve the method® brand vision
Develop and enhance a compelling brand vision and architecture that builds equity while unlocking new growth opportunities.
Accelerate growth
Accelerate Hair Care and Hand Soap Categories, while sustaining strong growth momentum in Body Wash and Cleaning. Define the brand’s role and portfolio strategy within Beauty to unlock future expansion.
Focus and accelerate innovation
Lead Brand & Product Innovation to identify the biggest consumer and category opportunities, building a robust, focused and commercially viable pipeline.
Lead product and portfolio strategy
Drive disciplined portfolio management, lifecycle optimization and performance tracking to ensure focus on the highest-impact initiatives.
Win Omni
Develop integrated omni strategies that drive in-store leadership and seamless digital and eCommerce experiences. Partner closely with the NA GM and CMO to define gold, silver and bronze initiatives that maximize growth.
Drive breakthrough creativity
Lead the Brand Creative Studio to deliver differentiated products, bold campaigns and social/earned-first ideas that resonate with new and existing consumers. Reimagine the role of AI to unlock speed, efficiency and creative advantage.
Lead culture & social
Embed method® in culture through relevant, timely and socially native storytelling that builds emotional connection and advocacy. Develop and own the brand cultural calendar.
Own communications excellence
Oversee integrated communications strategy across paid, owned and earned channels. Partner with PR to define the stories we tell, where and how we tell them — ensuring consistency in tone of voice and visual identity.
EXPERIENCE YOU’LL BRING
Proven Brand Builder
Experience leading brand and product strategy development to drive growth while protecting and evolving brand DNA.
Innovation & Portfolio Leadership
Ability to translate insight into commercially successful product innovation and disciplined portfolio strategy.
Creative and Business Leadership
Both “right brain” and “left brain,” with strong P&L orientation and deep understanding of the interconnectivity across consumer, brand and product.
People Leadership & Team Development
Proven experience building, leading and evolving high-performing, multi-disciplinary teams. Ability to inspire creative and strategic talent, set clear direction, drive accountability and foster a culture of ownership, collaboration and continuous development.
Digital & Omni Fluency
Experience leveraging digital, social and omni-channel tools to enhance engagement, conversion and performance.
Consumer & Cultural Curiosity
Deep understanding of consumer behavior, market trends and cultural dynamics.
Lifestyle Brand Experience
Experience in Personal Care and Lifestyle brands highly preferred.
North America Expertise
In-depth NA experience; global collaboration experience a plus.
Organizational Leadership
Experience in people management and coaching, optimizing organizational structure, clarifying roles and ways of working, and leading teams through change in a multi-layered environment.
KEY SUCCESS FACTORS
Leading Self and Business
Focus on driving results aligned with the brand and enterprise vision.
Demonstrate courage in making difficult decisions that enable long-term, sustainable profitable growth while elevating the brand.
Bring curiosity and the ability to simplify complexity into clear direction and action.
Practice inclusive leadership that connects diverse perspectives to multiply impact.
Demonstrate self-awareness and continuous learning to maximize enterprise contribution.
Leading Others
Extract the best from a diverse, creative team — motivating, engaging and developing talent while delivering best-in-class work.
Demonstrate comfort making fast, data-informed decisions.
Act as a catalyst of energy and momentum — setting the tone and bringing the organization along.
The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 241,680.00 USD - 316,874.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.
Inclusion & Diversity
We believe that being a team of diverse people with different ideas, views and cultures will help us and our business thrive. We are committed to ensuring everyone who works at the LSB feels that they have a real sense of belonging and that they can show up as who they are, be valued, listened to and supported to do their best possible work.
Sure, there’s always more that can be done. But together with our team, partners, customers and community, we can make everyone welcome.
Better Together
At SC Johnson, we believe people achieve their best when they collaborate and work together in person. We value connection to strengthen teamwork, accelerate problem solving, and drive innovation.
Equal Opportunity Employer
The policy of the Company is to ensure e