Marketing Coordinator

Mercy Dental Group is a locally owned family of dental practices serving the greater Madison area. We’re looking for a creative, organized Marketing Coordinator with strong writing skills and an analytical mindset to help grow our practices.
Working closely with the Director of Marketing & Business Development, you’ll create content, coordinate campaigns, and use data to understand what’s working and recommend improvements.
Key Responsibilities
Write and edit content for social media, websites, emails, patient communications, and promotional materials.
Manage Facebook and Instagram content calendars and coordinate photos, videos, and updates with practice teams.
Track campaign performance, including engagement, website conversions, patient inquiries, and new patient acquisition.
Build clear reports and dashboards, identify trends, and recommend improvements to content, targeting, and spending.
Support SEO, website updates, and marketing campaigns across multiple locations.
Collaborate with practice teams and advertising partners on campaign execution and results.
Qualifications
2+ years of experience in marketing, communications, or a related role.
Strong writing, editing, and interpersonal communication skills.
Experience using marketing analytics to evaluate results and recommend improvements.
Proficiency with Excel or Google Sheets and working knowledge of social media, SEO, and email marketing.
Strong organization, attention to detail, and ability to manage multiple deadlines.
Preferred: Hands-on Google Ads experience; familiarity with Google Analytics 4, Google Search Console, or Looker Studio; and healthcare or multi-location marketing experience.
To Apply
Submit your resume and two or three writing samples. If available, include a campaign report or a brief example of how you used data to improve marketing results. Samples may be anonymized.

Employment type
Full-Time

Work arrangement
No