Commercial Finance Manager

About the Role
This role partners with the Mexico Commercial Leadership Team to improve financial performance, strengthen commercial governance, and turn data-driven insights into decisions that accelerate sustainable growth.
As Commercial Finance Manager, you will be accountable for providing strategic financial performance analysis and business partner support to the Commercial Team, including Sales Leadership, Customer Marketing, and Revenue Growth Management (RGM), as well as other relevant functions in Mexico. You will help drive a performance culture across the business and strengthen commercial governance.
You will be an integral member of the Mexico Finance team, supporting and challenging business decisions that drive superior performance. Through strong business partnering and financial stewardship, you will help shape the legacy of the Bacardi business in Mexico.
The role is based in Tultitlán, Mexico City, with significant interaction with local teams and the LAC Regional Finance team. You will be expected to understand the business from the bottom up, making time in trade with the sales team critical to success. Some travel will be required, primarily within the Mexico market.
Key Responsibilities – With our Consumer at the Heart, your key focus will be:
Act as the financial co-pilot to the Mexico Sales Directors, leading budgeting, forecasting, performance analysis, and risks and opportunities management for the Mexico domestic business.
Own the monthly commercial finance reporting and forecasting process, ensuring timely, accurate, and transparent reporting of sales, GTN, gross margin, and commercial investment by customer, channel, and brand. Drive forecast accuracy through robust analysis, constructive challenge, and close partnership with the Commercial organisation.
Provide timely and actionable performance analysis on volume, Net Sales Value, and Gross Profit, including the key drivers behind performance such as promotional activity, customer and brand mix, and ROI of GTN investments.
Support and challenge commercial teams in managing pricing, discounts, and trade spend opportunities and effectiveness, including spend approvals and rebate management.
Lead the commercial financial budgeting and planning process, ensuring pricing, discounts, and trade spend are accurately reflected and executed according to plan.
Identify, evaluate, and communicate risks and opportunities to the business promptly
Challenge the status quo and continuously simplify planning, forecasting, reporting, rebate management, performance measurement, and the use of supporting systems and tools, so Finance can focus more time on value-added business partnering.
Ensure adequate controls across GTN, with strong stewardship and compliance. Ensure internal and external audits are fully supported and that related action plans are addressed, including SOX requirements.
Build and foster solid business partnering relationships with internal and external stakeholders
CREATING A WINNING TEAM
Build a sense of community across Region and Country Finance teams – drive best practice sharing and adoption across the region by actively engaging in cross Business Unit Projects and initiatives
Motivate, coach, and develop the team to ensure the market is consistently challenging the status quo to simplify ways of working and focus time on driving business growth
Coordinate the Help Sell functions (Finance, RGM, Supply Chain, Commercial Ops, Category) to create an efficient business performance management framework for the Commercial teams and the Mexico Business Unit Director.
Skills – The Skills and Experience Needed to Create your Legacy
Strong track record of performance and delivery within Finance in a consumer goods company, with proven experience in a managerial role.
Proven ability to work seamlessly within a matrix organisation
Solid experience managing a P&L, rebates, forecasting, ROI calculations, excise and duty impacts, risk management, price structures and financial reporting.
Strong analytical skills, with the ability to work through ambiguity, translate complex information into concise insights, and provide clear recommendations.
Effective communication skills, able to influence comfortably with senior leaders and motivate change
Process-focused with an understanding of end-to-end business processes and their financial impacts
Ability to identify root cause issues and develop plans to resolve
Skilled at organizing and prioritizing multiple projects and resource constraints to optimize results
Proven ability to coach and develop winning teams
Advanced expertise in Microsoft Office, including Excel and Power BI, with strong capability in data collection, modelling, and analytics.
Proficiency in the English language
The following qualifications and experiences are preferred:
Experience in the Spirits Industry is an advantage
Experience in additional functions beyond the ones listed above
BA in Finance, Accounting, Business (or equivalent)
Accounting qualification such as ACA, CA, or CIMA
Personal Qualities – Share Our Founder’s Passion and Entrepreneurial Flair
A change agent who continuously looks for opportunities to improve processes, simplify ways of working, identify issues, and provide recommendations for improvement.
High-energy with a sense of urgency, accuracy, and attention to detail
Able to think strategically and understand the business and category drivers in depth.
Strong customer focus with an external outlook
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective, and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.