Manager, Marketing

Caring for our community starts with you. Join a team that believes everyone deserves care.
Candidates must reside within NorthLakes' service area at the time of hire and maintain residency throughout employment.
The Marketing Manager leads the execution of integrated marketing efforts that strengthen the NorthLakes brand, support our clinics and providers, and help drive access to care.
This position manages and executes marketing across digital, social, web, photography, video, graphic design, and print. The Marketing Manager oversees paid and organic campaigns, website content and SEO, online directories, and day-to-day project management while ensuring marketing materials are consistent with the NorthLakes brand. The role works closely with the marketing team and other departments to support organizational priorities and connect patients and communities with NorthLakes services.
Essential Job Functions
Essential Job Duties:
Execute paid marketing strategies that drive access to care at NorthLakes.
Develop and manage paid social media campaigns.
Serve as lead photographer and videographer.
Manage the website SEO best practices to optimize on-page content.
Collaborate on Google strategies and online maps and digital directories.
Manage day-to-day project management logistics in Monday.com
Design visually engaging graphics and assets for the website, social media, and print marketing materials.
Work with the team review all publications, signage, and materials for consistency and brand alignment.
Collaborate with other departments to ensure marketing efforts align with overall operations.
Manages staff to include hiring, training, coaching and development of team members.
Other duties as assigned.
Qualifications and Education Requirements:
Bachelors degree in marketing, communications, or a related degree or equivalent combination of education and/or relevant experience.
Minimum of five years of years relevant communication and marketing experience required.
Understanding of health communications principles with excellent writing skills.
Effective problem-solving skills, attention to detail, and the ability to work independently and adapt and adjust to changing priorities.
Proficiency in Adobe Creative Suite with a solid grasp of effective graphic design principles.
Experience with WordPress themes, plugins, and functionalities.
At NorthLakes Community Clinic, our organizational competencies highlight the behaviors and values that guide how we work and provide a shared foundation for performance, development, and growth throughout an employee’s career with us.
NorthLakes Community Clinic Organizational Competencies
Mission Driven - Advances the organizational mission, vision and values in executing job duties.
Customer Service - Committed to increasing customer satisfaction, sets proper customer expectations, assumes responsibility for solving customer problems, ensures commitments to customers are met.
Quality - Is attentive to detail and accuracy, is committed to excellence, looks for improvements continuously, monitors quality levels, finds root cause of quality problems, owns/acts on quality problems.
Creativity - Generates new ideas, supports change, provides innovative solutions, solves problems creatively.
Integrity - Earns the trust and confidence of coworkers and customers through honest communication, ethical behavior and professionalism in all interactions.
Teamwork - Contributes to meeting team deadlines and responsibilities, listens to others and values opinions, helps team to meet goals, welcomes newcomers and promotes a cooperative team atmosphere.
Self-Development - Seeks out and accepts feedback, is a proactive learner, takes on tough assignments to improve skills, keeps knowledge and skills up-to-date, turns mistakes into learning opportunities.
Job Knowledge - Understands duties and responsibilities, possesses necessary job knowledge and technical skills, maintains job knowledge current.
Communication - Understand and communicate effectively with others using a variety of contexts and formats, which include writing, speaking, reading, listening and interpersonal skills.
Dependability - Meets commitments, works independently, accepts accountability, handles change, sets personal standards, stays focused under pressure, meets attendance/punctuality requirements.
Trauma/Resilience Informed - Understands that trauma is prevalent and ​resilience can be cultivated and improved; and operates in a manner consistent with these principles.