Director, Earned Media Media Strategy - Agriculture (All U.S. Offices)

THE OPPORTUNITY
Global Prairie is seeking a seasoned media relations Director with deep expertise in agriculture or the life sciences for our Client Partnership team. This role is best-suited for an individual who excels in strategic thinking and effective deployment of comprehensive media relations and content strategies - with a focus in agriculture. As a Director in Client Partnership, you will play a critical role in shaping and executing impactful strategies across earned media, building relationships with key media partners, maintaining meaningful client relationships, and guiding a team towards successful outcomes. The ideal candidate is not only a seasoned media relations expert and adept executor but also a culture builder, known for their reliability, creativity, and ability to inspire and empower their team. If you are someone with a proven track record of growth, an ability to think creatively and strategically, and a passion for making a difference in the world through your work, we’d love meet you.
WHAT WE’D LIKE TO SEE
Global Prairie was built on purpose to help organizations deliver on theirs. Inspired by the belief that business should be a force for good in the world, Global Prairie re-invented the typical marketing agency model, embedding purpose into our business from day one. We operate at the intersection of marketing strategy, creativity and technology, delivering deep, innovative thinking – quickly. Because we don’t operate as a traditional agency in terms of process, structure or output, we look for team members with an entrepreneurial spirit who embrace innovation and are comfortable working with best-in-class leaders.
Everyone at Global Prairie shares the following characteristics:
Collaborative
Optimistic
Resilient
Flexible
Curious
Community-minded and philanthropic
Strong candidates for this specific role will demonstrate:
Strong relationship building with internal and external partners
Understanding of the agriculture and/or life science media landscape
Delivery of strong and measurable results for earned media campaigns
Reliability
Strategic thinking
Culture-building
Empowerment and encouragement of the team
ESSENTIAL FUNCTIONS AND QUALIFICATIONS
Effectively manages and oversees earned media strategy and execution as a part of the overarching account strategy; working with a cross-functional team to ensure they are on strategy, on time, on budget and in alignment with client expectations
Primary account point of contact for clients and partner agencies, with deep understanding of stakeholders' needs; navigates relationships for the mutual benefit of our clients and Global Prairie
Builds strong network of media partners to ensure quality placements, visibility, and reputation for our clients across media publications
Reviews and/or authors media releases, talking points and other media deliverables, as aligned with overarching media strategy
Prepares and manages on-the-ground media support for events and tradeshows
In partnership with cross-functional account leadership, takes accountability for all of an account’s final strategic recommendations, deliverables and account outcomes
Guides internal account teams through changes in direction, with an ability to reframe and/or pivot from a recommendation with strategic foresight and ease
Authors and confidently presents account/project media strategy to clients, in partnership with cross-functional leads
Reviews client-ready earned media deliverables from cross-functional team and provides actionable feedback and suggestions to arrive at a final product; ensures deliverable is in a client-ready state for senior account leadership to review, as needed
Approves billing and project invoices for all assigned accounts
Approves and takes accountability for account financial health, including invoicing, budgeting, forecasting, investing, write-offs, and staffing
Maintains deep understanding of the macro industry with which a client account is associated for the benefit of offering best in class strategic consultation
Keeps clients satisfied and confident in the support of our Global Prairie team
Grows an account portfolio consisting of multiple client accounts through both organic growth and new business identification
Maintains advanced knowledge of media relations and technology tools and best practices to identify new opportunities for organic growth
Drives net new business efforts as requested by functional team leadership
As staffing needs arise, fulfills the responsibilities and role of a Manager, while proactively seeking staffing solutions to appropriately delegate Manager-level work
Additionally, the ideal candidate meets these qualifications:
7+ years of experience
Prior roles in public relations, media relations, marketing, communications, consulting or a related field
Existing relationships with key players in agriculture-focused media a huge plus
Experience and knowledge in agriculture and/or life science sectors, with a willingness and eagerness to learn new industries
Depth of experience in media relations and earned media planning/strategy
Willingness and availability to travel
The expected compensation range for this position is displayed in accordance with the Colorado Equal Pay for Equal Work

Employment type
Full-Time

Work arrangement
No