Ads Strategist

We’re hiring an Ads Strategist to join a growing Singapore-based digital marketing team focused on lead generation for startups and scaleups.
This role is for someone who understands performance marketing beyond simply launching campaigns. You’ll be expected to look at the full funnel, identify what is and isn’t working, develop clear hypotheses, and turn those insights into actionable paid media strategies.
What you’ll be doing
Own paid media strategy across client accounts, primarily on Meta Ads and Google Ads
Develop full-funnel, hypothesis-driven strategies backed by data and clear rationale
Work closely with media buyers on campaign structure, targeting, bidding, testing and optimisation
Own the messaging side of ad creation, including creative briefs, ad copy, hooks and different campaign angles
Analyse campaign performance and identify opportunities to improve traffic, leads and conversions
Collaborate with designers to continuously improve creatives based on performance insights
Review landing pages and recommend improvements to increase conversion rates
Prepare performance reports and confidently present results, insights and next steps to clients
Build strong client relationships and ensure strategies stay aligned with their business goals
Stay updated on paid media, social media and AI-driven marketing trends
Who we’re looking for
3+ years of experience in PPC / paid media
Strong hands-on experience with Meta Ads and Google Ads
Proven experience managing campaigns that have driven measurable traffic, leads or conversions
Comfortable working across both B2B and B2C accounts
Strong understanding of campaign strategy, performance metrics and conversion funnels
Able to analyse data and translate it into clear recommendations
Strong creative judgement and understanding of what makes ads and messaging work
Familiar with landing page and conversion-rate best practices
Experience with budgeting, forecasting and performance reporting
Strong spoken and written English, and comfortable presenting and answering client questions
Proactive, organised and able to work independently in a fast-paced environment
Strong ownership mentality and high standards for quality
Why join
Remote-first working environment
Work with startups and growing businesses across different industries
Opportunity to own strategy, not just campaign execution
Collaborative and fast-moving team
Competitive salary based on experience

Work arrangement
Yes