Product Manager / Associate Product Manager — Growth & Monetization

Work Location : HSR Layout,Bengaluru | Work From Office. NO REMOTE/ WFH
Experience: 1–3 Years
About the Role
We're looking for a PM or Associate PM (2–4 years experience) who has actually run a subscription or monetization
funnel for a regional-language Indian consumer app, and ideally has hands-on exposure to UPI/payments, autopay,
or D2C commerce. This is not a "manage the backlog" role — you'll own outcomes end-to-end across our app
portfolio and D2C storefront: pricing experiments, funnel diagnosis, content/lifecycle strategy, and payments and checkout decisions, working directly with our founders.
What You'll Own
• Subscription growth & monetization across our consumer apps — pricing experiments, trial-to-paid
conversion, renewal and dunning recovery
• Funnel diagnosis in Mixpanel — acquisition, trial engagement, renewal health by payment gateway,
payment failure recovery, and cancellation/dunning funnels; translating raw event data into clear "here's what
to fix" recommendations
• Regional-language content & lifecycle strategy — working with Hindi (and ideally other regional language)
cohorts to identify what drives activation, retention, and willingness to pay
• D2C commerce growth — ad creative testing, checkout and payment-method decisions, conversion rate
optimization, and exploring autopay/subscription options for repeat purchase
• Payments & autopay strategy — working with gateways (we currently use Juspay and Razorpay),
understanding renewal success rates by gateway, and improving payment recovery
• Cross-functional execution — writing PRDs, running sprints in Jira, and working directly with founders
(product approvals go through our co-founders) to ship fast
What We're Looking For
• 2–4 years of PM/APM experience, ideally with at least one stint owning a subscription or monetization
product end-to-end (not just supporting it)
• Demonstrated experience with a Hindi or regional-language Indian consumer app — you understand
that what works for an English-first SaaS audience often doesn't translate directly to Tier 2/3, Hindi-speaking
users
• Hands-on funnel and pricing experimentation — you can design a pricing test, explain how you avoided
confounding variables (e.g., channel mix, region, device tier), and pick the right north-star metric (not just raw
conversion %)
Payments/D2C exposure — UPI flows, KYC, checkout optimization, COD vs. prepaid trade-offs, or
payment gateway performance comparison
• Strong with analytics tools — Mixpanel required (funnel construction, event taxonomy, cohort analysis);
familiarity with SQL/BigQuery, Google Analytics, or similar is a plus
• Comfortable working in a lean, early-stage environment — you'll be deciding things hands-on (testing ad
creatives yourself, reviewing checkout flows) rather than managing a large team
• Bonus: experience with multilingual content pipelines, AI/automation tools (e.g., GPT-based content
generation), or D2C storefront management
Tools You'll Use
Mixpanel, Jira, Google Drive/Sheets, Shopify, Firebase, Meta Ads Manager, Canva, Notion, Google Play Console,
Juspay/Razorpay dashboards
Compensation & Level
This role can be leveled as PM or Associate PM depending on experience — CTC up to ₹16 LPA. We're
prioritizing candidates who've done this specific kind of work (regional-language subscription growth +
payments/D2C) over pure years of experience or brand-name pedigree.
How to Apply
Share your resume along with 1–2 examples of a funnel or pricing experiment you personally designed and ran, including how you measured success.

Work arrangement
No