Digital Product Manager - CRO & Optimization

We are looking for a Digital Product Manager specialised in CRO, experimentation and digital optimisation to join our Digital Product team.
This is a hands-on Product role combining product management, analytics, CRO and basic technical knowledge. The ideal candidate will be able to identify opportunities, define and prioritise initiatives, run A/B tests and work closely with UX and Development to improve the ecommerce experience.
The role requires basic front-end knowledge, particularly HTML, CSS and some JavaScript, to independently configure simple A/B tests, campaign content and small website changes. It is not a developer role.
CORE JOB RESPONSIBILITIES
Own digital product initiatives from discovery through implementation and optimisation
Identify conversion and customer-experience opportunities using data and customer insights
Define, prioritise and manage CRO and A/B testing initiatives
Configure and monitor experiments and analyse results to drive product decisions
Use tools such as GA4, Adobe Analytics, Contentsquare and Power BI to understand customer behaviour and ecommerce performance
Work closely with UX/UI, Development, Analytics and Marketing teams
Coordinate development teams and external partners and ensure initiatives move forward
Make basic front-end changes and configurations, including HTML/CSS, simple JavaScript, XML, campaign content, content slots and experimentation setups
Work within the SFCC ecommerce environment, understanding its main customer-facing components and configurations
Identify friction across key journeys such as search, navigation, PLP, PDP and checkout
Continuously optimise the customer experience based on data and experimentation
Requirements
3–6+ years of experience in Digital Product Management, CRO, ecommerce or a similar role
Strong experience in CRO, A/B testing and experimentation
Strong analytical mindset and experience with digital analytics tolos
Good understanding of ecommerce and customer journeys
Basic practical knowledge of HTML and CSS, XML with some JavaScript understanding
Experience working with Product, UX and Development teams
Strong ownership, communication and stakeholder-management skills
Fluent professional English
Collaborative and proactive attitude
Previous experience with SFCC, Optimizely/AB Tasty/GrowthBook, Contentsquare is a nice-to-have
Knowledge of retail/fashion ecommerce environment and AI-related digital tools will be considered a plus
Benefits
An International, fresh and dynamic working environment
Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
Training & Development platform and paths
Discount on our products both online and in stores
Flexible Compensation platform
Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.
Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand.
Do you think we’re a good match for you? Apply now to be part of our family!

Work arrangement
No