Brand Manager

Company Description Sheopal's Ayurveda is a wellness brand dedicated to harnessing nature’s healing power through products crafted with natural and Ayurvedic herbs. With a strong base of over 100,000 satisfied customers, the company focuses on promoting holistic well-being and healthier lifestyles. Its product range spans skincare and wellness supplements, designed to enhance both external beauty and internal balance. Sheopal's blends traditional Ayurvedic wisdom with modern innovation to deliver pure, authentic, and effective solutions. The brand invites individuals to join a movement toward radiant health and empowered living rooted in Ayurveda.
Role Description The Brand Manager role at Sheopal’s is a full-time, on-site position based in New Delhi. The Brand Manager will oversee brand strategy, positioning, and identity across all channels, ensuring consistent messaging that reflects Sheopal’s Ayurvedic values. Day-to-day responsibilities include planning and executing marketing campaigns, managing digital and offline brand presence, coordinating with design, product, and sales teams, and monitoring brand performance metrics. The role also involves market research, competitor analysis, and customer insights gathering to refine brand initiatives and drive growth. The Brand Manager will support new product launches, maintain brand guidelines, and contribute to storytelling that strengthens customer connection and trust.
Qualifications
Brand management and marketing skills, including experience in developing brand strategies, positioning, and integrated campaigns.
Digital marketing capabilities, such as social media management, content planning, and performance tracking across online platforms.
Market research and analytical skills to interpret consumer insights, market trends, and campaign data for informed decision-making.
Strong communication and storytelling abilities, with experience in crafting clear, compelling narratives aligned with brand values.
Project management and collaboration skills, including the ability to coordinate cross-functional teams and manage timelines and budgets.
Understanding of wellness, Ayurveda, or FMCG/beauty sectors is highly beneficial.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications are an advantage.
Ability to work on-site in New Delhi, with a proactive, detail-oriented, and customer-focused mindset.

Work arrangement
No