Enrollment Marketing Consultant

Role Overview
The Enrollment Marketing Consultant (EMC) serves as a strategic partner to institutions engaged with Encoura through the Enrollment Marketing Solutions team. Working in collaboration with the Director of Enrollment Marketing Strategy, the EMC supports the development, execution, and optimization of data-informed enrollment marketing strategies designed to help institutions achieve their enrollment goals.
This role contributes to the full campaign lifecycle, including student search strategy, communication planning, campaign coordination, reporting, and performance optimization. The EMC partners closely with internal cross-functional teams to ensure campaigns are executed accurately and on time, aligned with institutional objectives, and to build strong, consultative relationships with partner institutions.
Successful Enrollment Marketing Consultants are collaborative, strategic, detail-oriented professionals who thrive in a client-focused environment. They bring curiosity, strong communication skills, and a passion for helping institutions connect with prospective students through thoughtful, data-informed enrollment marketing strategies.
A Day in the Life
Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies
Build and maintain strong relationships with partner institutions through proactive communication, responsiveness, and ongoing collaboration
Analyze institutional enrollment goals, current marketing efforts, and areas of opportunity to support strategic recommendations
Assist in translating institutional needs into actionable marketing plans aligned with enrollment objectives
Contribute to renewal conversations and identify opportunities for additional solutions or services that align with institutional goals and challenges
Coordinate with Enrollment Services on student search strategy, prospect segmentation, and purchase planning
Develop and implement electronic and print communication plans, along with the creative team, aligned to institutional objectives and campaign strategies
Support digital marketing efforts through campaign coordination, execution support, and performance monitoring
Partner with internal teams, including Enrollment Services, Eduventures, Financial Aid Consulting, Digital Operations, creative/production teams, and others, to ensure projects are delivered accurately and on schedule
Contribute to cross-functional teams or pods responsible for executing complex, multi-channel enrollment marketing initiatives
Monitor campaign performance and enrollment metrics, identifying trends and recommending adjustments as needed
Prepare and deliver client reporting, campaign summaries, strategic updates, and performance insights
Incorporate insights from enrollment consulting, market research, and data analysis into campaign recommendations and planning
Proactively optimize efforts and align student search strategy with communications, digital marketing, and prospect engagement activities