Experience Strategy Lead

Job Description: Experience Strategy Lead
At MSQ DX, we help complex organizations create smarter digital products and experiences that deliver meaningful customer and business impact. Our teams bring together strategy, technology, design, data, and AI-enabled approaches to solve complex digital challenges. At the center of that work is our Experience Strategy team — establishing the foundation for subsequent experience design and implementation phases by uncovering customer needs, challenging assumptions, and identifying the opportunities that will have the greatest impact.
As Experience Strategy Lead, you’ll turn those insights into direction. This is a highly client-facing role — leading discovery, defining and facilitating stakeholder workshops, shaping experience strategies and roadmaps, and building alignment around key priorities and decisions. You’ll work closely with Business Analysts and cross-functional teams to connect customer needs, business priorities, data, content, and technology into a clear, actionable experience direction.
You’ll also help lead and mentor Experience Strategists while strengthening the approaches, frameworks, and quality of work across the practice.
A portfolio of work is required to be considered for this position.
What You’ll Do
Lead experience strategy across complex digital products, platforms, websites, and customer ecosystems
Plan and facilitate client workshops, discovery sessions, stakeholder interviews, and strategic readouts
Define customer journeys, experience principles, user and task flows, information architecture, intent models, and other strategic experience frameworks
Synthesize research, analytics, customer insight, and business priorities into clear strategic direction and recommendations
Identify and prioritize experience opportunities, capabilities, and features, translating strategy into actionable roadmaps
Partner closely with Business Analysts to connect business and technical requirements with customer needs and experience priorities
Collaborate with Content Strategy and Data & Insights to connect experience direction with content needs, research, measurement, and optimization
Provide strategic direction as work moves into Experience Design, ensuring solutions remain grounded in the strategy and intended outcomes
Guide and develop Experience Strategists while helping evolve the frameworks, methodologies, and quality of work across the practice
Your Experience & Skills
8+ years of experience in experience strategy, UX strategy, digital strategy, product strategy, service design, UX, or a related discipline
Experience leading strategy for complex digital experiences, products, platforms, or ecosystems
Strong background in customer journeys, user and task flows, information architecture, research synthesis, and strategic roadmapping
Ability to translate customer, business, and data insights into clear priorities and actionable recommendations