FEP Event Service Specialist - Hybrid

Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy. AZ Blue offers a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.
At AZ Blue, we have a hybrid workforce strategy, called Workability, that offers flexibility with how and where employees work. Our positions are classified as hybrid, onsite or remote. While the majority of our employees are hybrid, the following classifications drive our current minimum onsite requirements:
Hybrid People Leaders: must reside in AZ, required to be onsite at least twice per week
Hybrid Individual Contributors: must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per week
Hybrid 2 (Operational Roles such as but not limited to: Customer Service, Claims Processors, and Correspondence positions): must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per month
Onsite: daily onsite requirement based on the essential functions of the job
Remote: not held to onsite requirements, however, leadership can request presence onsite for business reasons including but not limited to staff meetings, one-on-ones, training, and team building
Please note that onsite requirements may change in the future, based on business need, and job responsibilities. Most employees should expect onsite requirements and at a minimum of once per week.
This position is hybrid within the state of AZ only. This hybrid work opportunity requires residency, and work to be performed, within the State of Arizona.
PURPOSE OF THE JOB
Implements, manages, and monitors internal- and external-facing corporate sponsorships, events, conferences, webinars, and meetings in support of marketing strategies, and FEP enrollment and retention goals. Works under the general supervision and high-level direction of a marketing lead/manager with considerable project-specific autonomy at times. Within the assigned market and territory, provides a high level of customer service to our current and prospective members, and federal agency contacts (ABOs), through the development of effective relationships.
QUALIFICATIONS
REQUIRED QUALIFICATIONS
Required Work Experience
3 years of experience in customer service at a health plan or in marketing, or sales (lev 1)
5 years of experience in customer service at a health plan or in marketing, or sales (lev 2)
Required Education
High-School Diploma or GED in general field of study (all levels)
Required Licenses
Active, current, and unrestricted State of Arizona license to sell health insurance (all levels)
Valid Arizona driver license with acceptable driving record (all levels)
Required Certifications
N/A
PREFERRED QUALIFICATIONS
Preferred Work Experience
3 years of experience specific to the Federal Employee Program (lev 1)
5 years of experience specific to the Federal Employee Program (lev 2)
1 year of experience in account management (all levels)
1 year of experience in a sales capacity (all levels)
Preferred Education
Bachelor's Degree in marketing or other related field of study (all levels)
Preferred Licenses
N/A
Preferred Certifications
N/A
ESSENTIAL FUNCTIONS
LEVEL 1
Support and assist with annual FEP enrollment goals by developing, planning, and implementing a field schedule and marketing strategy for FEP Open Season.
Reaches out to current members to welcome them to the program and ensure they know how to use the benefits and features of their plan(s).
Manage activities in the CRM database (Saleshub) and meet team annual field activity goals.
Manage the promotional inventory, including event materials, giveaways, banners, and attire, and filling the material requests as necessary.
Activate small to large company sponsorships, meetings, conferences, webinars, and events with minimal supervision or guidance.
Develop talking points and perform outbound calls and follow up on leads and referrals as needed throughout the year.
Provide recommendations (and test new ideas) for improving member/ABO satisfaction and ROI.
Make key decisions and collaborate with Marketing and/or other divisions on event content and meeting design to achieve FEP’s goals and objectives.
Complete post-evaluation event tasks including reconciliation of expenses and presenting results of the project to leadership.
Manage event budgets that forecast for obstacles or opportunities.
Serve as a SME/resource to other internal partners for FEP insights.
Contribute to development and execution of the overall FEP OS marketing strategy annually.
Maintain positive relationships through outstanding customer service and high satisfaction levels for all Arizona federal agencies.
Develop marketing materials and other types of communication materials (sales kits, brochures, one-sheets, letters, power point presentations and giveaways) for key audience targets within assigned territory.
Stay current with government regulations and bulletins and memorandums from the FEP Director’s Office and comply with all required reporting.
Travel to federal agencies in assigned area as needed to meet or exceed established goals.
Organize and attend Open Season activities.
Travel overnight and some weekends.
Understand the FEHBP and FEDVIP benefits (old and new)
Understand eligibility/enrollment issues and educate agency contacts, federal employees, and customer service.
Maintain close surveillance over competition and marketplace; summarize and report finding to the FEP team
Attend federal employee conference/conventions and public relations events
LEVEL 2
Analyze complex data and prepare insights for leadership.
Lead cross-functional projects outside of the event marketing scope as needed to meet company goals and objectives
Provide counsel on how to showcase content through event marketing resources to increase the event’s effectiveness
Implement on-going marketing strategies, identify new business opportunities, and serve as a product expert for other areas within our company.
Work with manager / lead to develop FEP annual enrollment goals for the corporation.
Identify market research needs to define new target customers and enhance and grow the business within existing targets.
OVERALL
Each progressive level includes the ability to perform the essential functions of any lower level.
The position has an onsite expectation of 1 day per week and requires a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements
Perform all other duties as assigned.
COMPETENCIES
REQUIRED COMPETENCIES
Required Job Skills (all levels)
Knowledge of policies, procedures, product, and guidelines necessary to communicate to the customer
Intermediate skill in use of office equipment, including copiers, fax machines, scanner, and telephones
Intermediate skill in word processing, spreadsheet and database software and PowerPoint
Intermediate PC proficiency
Required Professional Competencies
Ability to deal with unpredictability all while achieving expected results (all levels)
Ability to represent and display professional style, pride, and adhere to corporate policies and procedures
Ability to communicate effectively in a group or one-on-one setting (all levels)
Maintain confidentiality and privacy (all levels)
Practice interpersonal and active listening and communications skills to achieve high customer satisfaction and departmental communication standards (all levels)
Strong written and verbal communications (all levels)
Compose and dictate a varity of business correspondence (all levels)
Interpert and translate policies, procedures, programs and guidelines (all levels)
Capable of investigative and analytical research (all levels)
Navagate, gather, input and maintain data records in mulitple system applications (all levels)
Identify market research needs to define new target customers and enhance and grow the business within existing targets (lev2)
Establish and maintain working relationship in a collaborative team environment (all levels)
Manage projects effectively (lev2)
Work with minimal supervision (lev2)
Understand the needs and requirements of customers and potential customers (all levels)
Required Leadership Experience and Competencies
Perform with sound business ethics and a high standard of performance whi