Senior Product Manager, Advertising – Supply Integrations

Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the role
Roku is seeking a Senior Product Manager to lead supply integrations within its advertising product organization. In this role, you will own the end-to-end process of onboarding publisher partners into Roku's ecosystem, working to both standardize and streamline those integrations while supporting the unique requirements each partner brings. You will focus on enriching inbound ad requests with the right signals to maximize their effectiveness through internal systems and external partnerships. This role requires close collaboration with engineering, data science, sales, partnerships, and executive stakeholders to build and refine the programmatic exchange that powers Roku's advertising platform. You will drive experimentation and optimization for pricing, routing, and supply-demand elasticity across inventory segments. This is a unique opportunity to shape how Roku works with the advertising ecosystem, partner with leading ad technology companies, and build at scale in a real-time exchange powered by installed hardware in over 100 million households. If you are energized by complex technical challenges, familiar with CTV inventory share agreements, and understand programmatic ad technology, this role offers the chance to capture the most value from Roku's third-party publisher opportunities.
For New York Only - The estimated annual base salary for this position is between $119,100 - $265,400.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
How will I use AI at Roku?
At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact.
Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.
What you'll be doing
Partner with publisher and operations teams internally and publisher partners externally to identify efficient and innovative ways to bring inventory into Roku's ecosystem
Shape how ad innovations such as interactive ads, pause ads, and native formats extend to publisher partners
Analyze publisher signals that monetize effectively and collaborate with partners to provide or enhance those signals using internal systems and external partnerships
Build metrics that communicate partner success and ensure the right outcomes are being measured
Develop a long-term partner roadmap aligned with company objectives and informed by partner success and roadmaps
Collaborate with colleagues to understand and improve how the exchange handles and optimizes impressions
Enhance privacy-safe, regulatory-aware controls related to consent, privacy signals, opt-in/out, and sensitive ad categories
Own experimentation execution for pricing and routing changes, with clear measurement of impact on fill rate, CPM, latency, revenue, and user experience
Model and forecast supply-demand elasticity by inventory segment (device type, content genre, daypart, geography) to inform pricing and packaging strategy
Stay current on programmatic and CTV ecosystem shifts including SSP consolidation, curation, supply path optimization trends, and privacy-driven identity changes, and adapt algorithms accordingly
Work directly with industry groups such as the IAB Tech Lab to understand how supply partners operate and how to collaborate most efficiently
Define product requirements, user stories, and acceptance criteria for complex technical features
Work closely with engineering teams to balance technical feasibility with business impact
Analyze feature performance using data, customer feedback, and market trends to inform iterative improvements
Communicate product strategy, roadmap, and progress to executive leadership and cross-functional stakeholders
We're excited if you have
4+ years of product management experience, with at least 2 years in an RTB-enabled ad technology company (large publisher operating a scaled exchange, SSP, or DSP)
Experience working at a CTV publisher or CTV platform in the area of platform or publisher integrations
Technical educational background
Understanding of RTB and exchange dynamics
Advertising DNA: Understanding of advertiser and agency dynamics and how different parties work with DSPs, SSPs, and publishers
Statistics and data analysis skills
Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders
Strong written and verbal communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences
Strategic thinking with strong execution skills, including the ability to see the big picture and engage in the details to drive results
#LI-BD1
What's Roku's approach to hybrid working?
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
What are some of the benefits?
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental