Fractional Marketing Lead (Consultant)

FRACTIONAL MARKETING LEAD - 12 hours per month - remote
Butler & Co Advisory helps owners and directors of established Australian businesses build more profitable businesses that rely less on them personally.
We are seeking a senior fractional Marketing Lead to improve marketing decisions and turn them into accountable action through an established Operations Manager and specialist team.
The opportunity
This is a focused senior leadership engagement. The successful person will inherit an active marketing function with an Operations Manager, Appointment Setter, channel specialists, current campaigns and reporting rhythms. The role is to diagnose, prioritise, challenge and improve the function, not to rebuild it personally or take over routine team management.
The firm serves established, profitable, expertise-led businesses through one-to-one business coaching. Relevant experience in coaching, consulting, advisory or professional services is strongly preferred.
What you will own
Set integrated marketing direction, channel priorities, sequencing and a practical 90-day plan.
Diagnose marketing performance and recommend what should continue, stop or change.
Coach and guide the Operations Manager, who owns day-to-day delivery, specialist coordination and accountability.
Translate decisions into clear priorities and briefs, then review implementation and results through the Operations Manager.
Challenge specialist recommendations across Meta, Google Ads, SEO and AI-enabled search, LinkedIn, email and CRM, copy and video.
Review the commercial journey from acquisition to qualified and attended appointments, including lead quality, conversion and customer acquisition cost.
Contribute selectively to high-value work such as a critical campaign brief, important messaging decision or difficult performance diagnosis.
Bring the Founder evidence, recommendations and trade-offs without creating a new coordination burden.
What the existing team owns
Routine specialist and Appointment Setter meetings, feedback and performance follow-up.
Project management, timelines, implementation and recruitment coordination.
Dashboard maintenance, source data, routine quality assurance and approved checklists.
Copy production, design, landing-page builds, ad setup, campaign scheduling, technical SEO, CRM administration and video editing.
Experience and evidence required
Genuine ownership of a multi-channel digital marketing function through other people.
A specific prior example of being accountable for marketing outcomes through an internal Operations Manager, Marketing Manager or similar person who owned day-to-day execution.
Evidence of coaching or developing that manager, including handling work that was not delivered to standard and the result that followed.
Strong commercial judgment across qualified appointments, attendance, conversion, CAC, LTV and attribution.
A demonstrated ability to diagnose an underperforming campaign or marketing function, identify the real constraint and recommend corrective action.
Experience leading remote or offshore people through clear decisions, review rhythms and escalation.
Channel-agnostic thinking and the confidence to challenge specialists without taking over their work.
Professional, adaptable, low-ego, privacy-conscious behaviour and willingness to learn an established operating rhythm before changing it.

Work arrangement
Yes