Paid Media Specialist

Role Overview
RedPandas is a fast-growing digital marketing agency, and we're looking for a remote Paid Media Specialist to manage the day-to-day execution of Meta and Google Ads campaigns across a portfolio of clients. You'll take client briefs from strategy through to execution, work closely with our Account Management team to keep campaigns performing to brief, and use data to surface insights the wider team can act on. It's a hands-on role for someone who wants to be in the detail of ad platforms and reporting, not just overseeing them from a distance.
Key Responsibilities
Manage day-to-day campaign operations across Meta and Google Ads, ensuring campaigns are correctly structured, targeted, and consistently performing to brief.
Own end-to-end execution of Meta and Google Ads campaigns, including ad copywriting, creative briefing, audience and keyword testing, and ongoing optimisation.
Work closely with Account Managers to translate client briefs into campaign setups, creative direction, and landing page recommendations.
Execute paid media across a portfolio of clients, maintaining strong alignment between campaign activity and each client's business goals.
Conduct discovery and competitor research to support campaign planning and creative ideation.
Maintain and update Looker Studio reports with Meta and Google Ads performance data, surfacing key insights for the wider team.
Segment and analyse campaign data to identify trends, anomalies, and growth opportunities.
Contribute to daily team huddles and collaborate closely with internal Account Managers on campaign updates and strategy.
Required Experience & Skills
3–5 years of paid media experience, with proven hands-on depth in both Meta Ads and Google Ads. Experience on just one platform is not sufficient.
Agency background (this particular role isn't suited to in-house-only experience).
Hands-on experience building, testing, and optimising campaigns in both Meta Ads and Google Ads, including audience testing, keyword research, and bid strategy.
Proven ability to translate client briefs into campaign setups, creative messaging, and landing page direction.
Confidence reading and interpreting performance data to inform optimisation decisions.
Strong time management, with the ability to manage multiple client accounts simultaneously.
Excellent attention to detail across copy, targeting, budgets, and reporting.
A clear, confident communicator who contributes actively to internal discussions.
Proficiency in Looker Studio.
Basic understanding of conversion tracking, data attribution, and Google Tag Manager fundamentals.
Preferred / Desirable Skills
Experience with LinkedIn, TikTok, or YouTube Ads.
Familiarity with HubSpot or ClickUp for project management.
Copywriting skills, or experience briefing AI-assisted copy.
Exposure to wireframing or providing landing page design feedback.
Familiarity with campaign creative and media production processes.
Performance Expectations
Campaigns across your client portfolio are consistently structured, targeted, and performing to brief.
Looker Studio reporting is accurate, current, and highlights insights the wider team can act on.
Client briefs are translated into campaign setups and creative direction with minimal rework.
Attention to detail is maintained across copy, targeting, budgets, and reporting, even when juggling multiple accounts.
You contribute proactively in daily huddles and internal discussions, flagging issues and opportunities early.
Why Join RedPandas
Learn more about digital marketing here than almost anywhere else: our leadership team has spoken on world stages and is genuinely invested in developing your career.
A flat, fast-moving structure where your initiative and ideas get noticed rather than lost in process.
A psychologically safe team culture: we want you to feel able to be yourself, take risks, and speak up without fear of it costing you.
Real variety in the work, with the trust to get hands-on in the platforms rather than just watching from the sidelines.
A team that has your back: we pitch in for each other and expect the same in return.

Work arrangement
Yes