Search Engine Marketing Specialist

What you’ll be doing
The SEM Specialist plays a key role in driving performance for our automotive dealer clients through Google Ads. You'll own and manage a large portfolio of 100+ accounts, mostly car dealerships and automotive businesses, many of them small and mid-sized. You'll make sure each one is set up well, optimised, and delivering against its goals, and you'll be the main point of contact for clients on how their account is performing.
Success comes from managing many accounts efficiently and knowing where to focus, without losing sight of each client's needs. You'll be part of a small, close-knit team, so you'll need to be confident running accounts on your own and bringing fresh ideas to how we work. You'll have plenty of support, but we're looking for someone who can see what an account needs and get it done.
Manage a large portfolio of Google Ads accounts end to end, keeping performance, budgets and client needs balanced across all of them
Build and structure campaigns across Search, Performance Max, Display, Demand Gen, Shopping Ads/Vehicle Ads and other campaign types, matched to each client's goals
Carry out ongoing optimisation across bidding, keywords, audiences, ad copy and budgets to get the most out of every account, whatever its size
Spot accounts that are underperforming, find the cause and take action to turn them around
Present regular account reviews to clients, explaining performance clearly and giving useful insights and recommendations
Build strong client relationships and be their go-to person for questions, feedback and strategy
Onboard new clients, including account creation, campaign setup, and tracking and conversion setup
Troubleshoot tracking, feed and delivery issues across Google Tag Manager, Google Analytics, Merchant Centre and Business Profile
Find ways to work more efficiently at scale, and help improve team processes, reporting and use of tools (including AI)
What we’re looking for
We care more about what you can do than how many years you've been doing it. If you can show us you know your way around Google Ads and can manage clients confidently, we want to hear from you.
Strong hands-on Google Ads skills, including campaign structure, bidding strategies, keyword strategy and the different campaign types
A proven ability to optimise accounts and diagnose and fix poor performance on your own
Confidence talking with clients, presenting account reviews and explaining performance in plain language
Experience managing many accounts at once, prioritising well and staying organised
A self-starter mindset: you take ownership, work out what needs doing and do it
Strong analytical skills and the ability to turn data into clear actions
Experience with Google Tag Manager, Google Analytics (GA4), Google Merchant Centre and Google Business Profile
Strong Excel skills (e.g. pivot tables, lookups, bulk data work)
Experience with Google Ads Editor and bulk changes
Experience with Skai (Kenshoo) or similar bid and campaign management platforms
Use of AI tools (e.g. Claude) to work more efficiently
We know not everyone will meet every requirement, and that’s okay. If you’re excited about the role and believe you can make a difference, we’d love to hear from you.

Employment type
Full-time

Work arrangement
Hybrid