Digital Marketing, Content Creator & Growth Associater and social media assistant

Role Purpose
To build, market and grow SuccessWithin brand across digital channels, while supporting Payal Nanjiani's personal brand, generating relevant leads, developing the facilitator ecosystem and driving awareness, downloads, engagement and conversions for the platform.
The role combines content creation in all formats, digital marketing, community management, social media, email marketing, paid advertising, facilitator outreach, corporate outreach and marketing coordination.
1. Social Media & Content
Write LinkedIn, Instagram and other social-media content.
Develop Social Media content in all formats
Maintain a monthly content calendar.
Repurpose Payal's ideas, books, talks, programs, interviews and leadership IP.
Develop content around programs and learning experiences.
Maintain consistency in brand voice, messaging, design and positioning.
Convert one core idea into multiple content formats and channels.
Monitor social-media engagement and identify high-value conversations and potential leads.
2. SuccessWithin App Marketing — All Channels
Own the day-to-day digital marketing of the SuccessWithin platform across:
LinkedIn
Instagram
Facebook
YouTube
Email
WhatsApp, where appropriate
Website
Landing pages
Search
Google
Meta
Other relevant digital channels
3. Meta & Google Advertising
Manage and coordinate paid digital campaigns, when required
4. Email Marketing & CRM
Develop email campaigns.
Write newsletters.
Create launch sequences.
Create facilitator communication emails.
Create member/user engagement emails.
Develop onboarding emails.
Develop follow-up sequences.
Promote content for new programs and facilitators.
Communicate events and special initiatives.
Segment audiences where appropriate.
Track open rates, clicks, registrations and conversions.
Maintain email lists and databases.
Develop automated email journeys where the technology permits.
5. User Acquisition, Engagement & Retention
Identify target user segments.
Develop campaigns for each segment.
Understand why users download/register but don't engage.
Develop re-engagement campaigns.
Track user behaviour and campaign performance.
Identify high-performing programs and facilitators.
Gather user feedback.
Create campaigns around testimonials and success stories.
Develop referral and word-of-mouth initiatives.
Suggest ideas to increase repeat usage of the app.
6. Website & Landing Pages
Support the digital presence of SuccessWithin.
7. SEO & Digital Discoverability
Keyword research.
SEO-friendly content.
Blog/article support.
Website optimisation.
Search visibility for SuccessWithin and its programs.
Track search performance.
Identify topics people are searching for.
Improve discoverability of Payal, SuccessWithin and its leadership programs.
8. Community Management
Monitor comments and messages.
Respond appropriately.
Identify potential leads.
Engage with relevant professionals.
Escalate important conversations to Payal.
Track recurring questions and feedback.
Build a sense of community around SuccessWithin.
9. Brand Management
Maintain consistency across:
All Brands
Website
Social media
Email
Presentations
Campaigns
Facilitator materials
Digital advertisements
10. Marketing Research & Competitive Intelligence
Regularly research:
Leadership platforms
Executive-learning platforms
Corporate learning trends
Competitor platforms
Successful app campaigns
Content trends
Facilitator trends
Corporate learning needs
AI and leadership trends
New digital marketing opportunities
Ensure that campaigns and marketing move from:
Idea → Content → Campaign → Distribution → Leads
This person should be:
Able to work Independantly
Must have a passion for work
A strong writer
Digitally savvy
Comfortable with social media
Comfortable with Meta/Google advertising
Organised
Good at research
Able to manage multiple projects
Proactive
Benefits:
Flexible schedule
Paid time off
Work from home
Work Location: Remote

Work arrangement
Yes