Business Development Executive, Cold Calling & Field Sales.

Company Description Pomo is an AI-powered marketing platform designed for ambitious, growth-focused brands that want to move faster and smarter. By unifying intelligent agents into a single system, Pomo replaces fragmented tools and manual workflows, helping teams plan, create, and optimize marketing from content to campaigns end to end. The platform enables both emerging and established brands to execute at speed without sacrificing quality, centralizing high-performing creatives, cross-channel campaign management, and actionable insights. Pomo builds for teams that aim to outpace the market, offering smarter systems that scale with them rather than more disconnected tools.
Role Description The Business Development Specialist is a full-time, on-site role based in the San Francisco Bay Area. This position focuses on identifying and qualifying new business opportunities, building and nurturing relationships with prospective clients, and supporting the growth of Pomo’s customer base. Day-to-day responsibilities include generating leads through outbound and inbound channels, conducting market research to identify target segments, and engaging prospects via calls, emails, and meetings to understand their marketing needs. The specialist will collaborate closely with marketing and product teams to tailor value propositions, prepare proposals and demos, and maintain accurate records in CRM systems. The role also involves gathering feedback from prospects and customers to inform product improvements and contributing to sales forecasts and pipeline reporting.
Qualifications
Strong Analytical Skills to interpret data, assess market trends, and evaluate the performance of outreach and campaigns.
Excellent Communication skills, including clear written and verbal communication, active listening, and confident presentation abilities.
Proficiency in Lead Generation, including prospecting, qualifying opportunities, and managing a structured outreach process.
Experience with Market Research, such as segment analysis, competitor benchmarking, and understanding customer needs and behavior.
Customer Service skills to build trust, respond to inquiries, handle objections, and maintain long-term relationships.
Familiarity with CRM tools and sales workflows; ability to manage pipelines and document interactions accurately.
Background in B2B SaaS, marketing technology, or related fields is highly beneficial.
Bachelor’s degree in Business, Marketing, Communications, or a related discipline, or equivalent practical experience.
Capacity to work collaboratively in a fast-paced environment and adapt to evolving priorities and growth objectives.

Work arrangement
No