Social Media Manager

Company Description HungryBoo is a food brand focused on turning mealtimes into exciting, flavor-rich experiences for children and families. The company offers a wide range of products inspired by global cuisines, from Asian street food to Mediterranean home cooking, designed to delight even the youngest taste buds. HungryBoo positions itself as a trusted companion for caregivers who want the best for their little ones.
Role Description The Social Media Manager is a full-time, hybrid role based in the Gurugram. This role is responsible for planning, creating, and publishing engaging content across social media platforms to strengthen HungryBoo’s brand presence and community. Daily activities include managing social media calendars, coordinating campaigns, monitoring performance metrics, optimizing posts for reach and engagement, and responding to comments and messages in a timely, brand-aligned manner. The Social Media Manager will collaborate with marketing, design, and product teams to align messaging, support product launches, and amplify key brand initiatives. The role also involves staying updated on social media trends, competitor activity, and platform best practices to continuously improve strategy and results.
remuneration 30k plus incentives
What You’ll Own
Develop and execute HungryBoo’s social media and content strategy.
Build a consistent content engine across Instagram, Facebook, YouTube, Pinterest and emerging platforms.
Create engaging content formats that make people stop, watch, share, comment and buy.
Turn HungryBoo’s products, ingredients, brand mission and customer stories into compelling social content.
Conceptualise Reels, campaigns, recurring content properties, contests and community-led initiatives.
Plan and manage the monthly content calendar.
Write sharp captions, scripts, hooks, briefs and campaign copy.
Identify relevant trends and adapt them creatively for the brand.
Coordinate content shoots with designers, videographers, creators, parents and children.
Build and manage HungryBoo’s creator, influencer and UGC ecosystem.
Engage meaningfully with parents, customers and followers across social channels.
Design initiatives that encourage families and children to participate in the brand.
Support product launches, offers, collaborations, events and educational activities.
Monitor performance across reach, engagement, community growth, traffic, leads and sales.
Use data and insights to improve content and campaign performance.
Experiment continuously, discontinue what does not work and scale what does.
Bring proactive ideas to the table without waiting for a detailed brief.
Qualifications
Candidates should possess strong Social Media Marketing skills, with experience managing brand accounts and campaigns.
Candidates should possess effective Communication and Writing skills to craft clear, engaging, and brand-consistent messages.
Candidates should possess Content Strategy skills to plan, organize, and align social content with broader marketing goals.
Candidates should possess Social Media Optimization (SMO) skills to improve visibility, engagement, and performance across platforms.
Experience with analytics tools (e.g., Meta Insights, Google Analytics) and basic reporting on social media KPIs.
Ability to work on-site in the Greater Delhi Area and collaborate cross-functionally in a fast-paced environment.
Prior experience in FMCG, food, parenting, or kids-focused brands is an advantage.
Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
What Matters Most
We are less interested in job titles and more interested in what you have built. Show us the accounts you have managed, the campaigns you are proud of, the ideas you initiated and the impact your work created.
If you want to build a social presence rather than merely maintain one, HungryBoo would love to hear from you.
HungryBoo needs its next big idea. Maybe it’s you. 🍝🚀

Work arrangement
No