ORTB Publisher - Business Development Executive

Company Description Adscholars is a digital 360 company specializing in advertising and marketing solutions that help clients grow in a fast-changing internet landscape. The team combines expertise in advertising technologies, digital data and analytics, research, strategy, and planning to deliver comprehensive support. Adscholars manages ad trafficking, campaign management, client communications, and both agency and client-side marketing across web and mobile. The company positions itself as a one-stop digital solution stack for brands seeking to maximize their presence and performance online. Team members are encouraged to innovate and engage with the evolving world of digital and the internet of things.
Role Description: The ORTB Publisher – Business Development Executive is a full-time, hybrid role based in Bengaluru and Mumbai. This role focuses on identifying and engaging potential publisher partners, driving new business opportunities within programmatic advertising and ORTB (Open Real-Time Bidding) environments. Day-to-day responsibilities include prospecting and lead generation, qualifying opportunities, conducting presentations or demos, and nurturing relationships with publishers and key stakeholders. The executive will manage publisher accounts, negotiate commercial terms, support integration processes in collaboration with internal technical and operations teams, and monitor performance to optimize revenue. The role also involves maintaining accurate sales pipelines, preparing reports and insights for leadership, and staying informed about industry trends, platforms, and competitive offerings.
Qualifications
Identify and onboard direct publishers and app developers with ads.txt/app-ads.txt compliant inventory.
Build a strong pipeline of quality web and in-app programmatic supply across global markets.
Verify publisher authorisation, inventory quality, traffic sources, GEOs, formats, and scalability before onboarding.
Manage publisher outreach, commercial negotiations, onboarding, and ongoing relationship management.
Coordinate with technical and operations teams for ORTB endpoint integration, testing, and scaling.
Ensure compliance with ads.txt/app-ads.txt, sellers.json and SupplyChain Object (schain) requirements.
Negotiate competitive commercials and payment terms while maintaining sustainable margins.
Grow existing publisher relationships and continuously identify opportunities to increase quality traffic and revenue.

Work arrangement
Hybrid