Partner Marketing Manager

Partner Marketing Manager
This role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office.
Who We Are:
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description:
Ready to change the world together?
Advancing the way we live and work isn’t possible by playing it safe. It can only be done by those who think differently—by those who take smart risks and defy expectations. So, if you’re always asking “what’s next?” and looking for ways to make our world better, this is the opportunity for you. At HPE, you can redefine your future and open up new opportunities for us all.
Role Overview
This Mumbai-based role is for an exceptional channel partner marketing manager who will work with focused resellers and distributors in the West region to grow HPE’s business mix and share of voice across Networking, Cloud, and AI. The Partner Marketing Manager will plan and execute development fund marketing programs with priority partners, translating HPE India geo channel priorities into high-impact joint marketing execution plans.
Business Impact
The role will drive measurable business impact by:
Grow HPE’s revenue and share of business with focus partners by creating demand-generation co-investment programs, including digital campaigns, programmatic media buying, website augmentation, content syndication, social media, lead generation, contact discovery, in-person events, industry sponsorships, enablement, and customer reference programs.
Bringing HPE’s OneChannels vision and strategy to life through strong marketing execution.
Improving Annual Satisfaction Survey scores for the DF focussed partners in channel marketing
Strengthening marketing capability by building an extended HPE channel marketing community that shares and applies global best practices.
Collaborate with an incumbent MSA to drive the joint marketing program
What you’ll do:
Your Key Responsibilities
Partner marketing planning, execution, and reporting: Support the planning, management, and ROI tracking of marketing activities for resellers and distributors, with planning cycles ranging from quarterly to half-yearly.
Build strategic relationships with assigned partners, especially their marketing teams and senior leaders such as MDs, CEOs, and co-founders. Serve as HPE’s primary marketing contact, keeping partners aligned on HPE’s strategy and plans through quarterly joint marketing planning.
Ensure regular marketing training for partners around areas like HPE messaging, campaigns, Marketing assets, HPE guidelines. Maintain a strong posture on controls and ethics.
Strategic Partner Support: Scheduling regular review and quarterly business reviews with the sales and marketing representatives from DF Focus Partners. Must be a Marketing SME and promote best practice in execution.
Timely completion of all mandatory trainings and adherence to HPE guidelines in all planning and execution of marketing programs
Close collaboration with internal stakeholders and partners is vital to achieving these goals.
What you need to bring:
About the candidature
Bachelor’s degree in any area related to marketing or business
Minimum of 5 years of marketing experience in industries related to Cloud Computing, Networking, Data, Security and AI.
Fluency in English language
Past work experience should include managing and running channels focussed campaigns across segments like SMB and Mid Market, ISVs
Proven track record in driving marketing metrics across - pipeline generation, channel satisfaction, funds utilisation, martech adoption, AI adoption etc
Good understanding of channel structures and channel sales dynamics
In-depth knowledge of marketing principles, practices, tactics and tools
Experience in developing and driving strong outcome-oriented relationships with partners, especially utilizing DF (Dev Funds) programs
Excellent written/ oral communications and analytical skills
Comfortable with hybrid work arrangement which includes a mix of remote, onsite with partners, at events and in HPE premises. Ability to travel for work.
Bachelor’s degree in any area related to marketing or business
Minimum of 5 years of marketing experience in industries related to Cloud Computing, Networking, Data, Security and AI.
Fluency in English language
Past work experience should include managing and running channels focussed campaigns across segments like SMB and Mid Market, ISVs
Proven track record in driving marketing metrics across - pipeline generation, channel satisfaction, funds utilisation, martech adoption, AI adop