Brand Specialist - Project Activation

GLOBAL ACTIVATION & PROJECT ROLLOUT
You'll lead the activation and rollout of global brand projects across markets, ensuring consistency, scalability, and impact. By developing frameworks, guidelines, and execution plans, you'll enable local teams to deliver meaningful brand experiences that align with Red Bull's global vision while remaining culturally relevant.
STRATEGIC BRAND DEVELOPMENT
Working across multiple functions, including Media Network, Product Marketing, On-Premise, Off-Premise, Creative Advertising and Emerging Media, you'll help shape rollout strategies and ensure initiatives are relevant for local market realities. You'll contribute to student marketing strategies and identify touchpoints that maximize impact on a national level.
EXECUTIONAL EXCELLENCE
You'll create and maintain toolkits, calendars, and guidance materials that support flawless execution in markets worldwide. Acting as a central hub between HQ and local teams, you'll ensure clear communication, gather market feedback, and continuously improve activation standards through best-practice sharing and performance tracking.
CROSS-FUNCTIONAL COLLABORATION
Success in this role requires strong collaboration. You'll partner with internal stakeholders across multiple departments, manage external agencies and creative partners, and foster close relationships with global markets to drive alignment and successful delivery of projects.
WINGS FOR LIFE WORLD RUN ACTIVATION
A key focus of the role is leading the global activation of Wings for Life World Run within the student marketing community and EPC network. You'll coordinate stakeholders, develop activation concepts, and ensure successful execution across countries.
Previous experience in student marketing/field marketing/brand marketing, project management, or strategy roles.
Strong understanding of brand systems, scalable campaign execution, and visual storytelling.
Experience working cross-functionally (legal, digital, creative, on/off-premise) and across cultures.
Excellent communication, organizational, and stakeholder management skills.
Strategic thinker with a hands-on approach to execution.
Proven ability to manage agencies and external creative partners.
Experience with market rollout processes and campaign toolkits.
Passion for (Red Bull) events, ideally proven experience with Global Brand Projects.
Ability to manage multiple priorities in a fast-paced, global environment.

Employment type
Full-time

Work arrangement
No