(Talent Pool) Creative Strategist for US DTC Brands (Remote)

About the role
You decide what ads get made. You study what is working in the ad account, work out why, and turn that into the next round of concepts. This is a performance role, not a brand role. The measure is whether the ads you brief go on to win.
What you will do
Review ad performance weekly and identify which hooks, angles and formats are working
Write briefs and scripts for video and static ads, including UGC and founder-style content
Research competitors, customer reviews and comments for angles worth testing
Direct editors, designers and creators so the output matches the brief
Keep a test log so the team knows what has been tried and what won
Requirements
2+ years in creative strategy or performance creative for DTC ecommerce brands
You can read ad account data and explain why something worked
Strong written English and a feel for direct response writing
Able to produce concepts at volume without quality dropping
Comfortable giving clear feedback to editors and designers
Benefits
Experience with Meta, TikTok and YouTube ads
Familiarity with Motion, Atria, Foreplay or similar creative analysis tools
Background in copywriting or short-form video

Work arrangement
No