SEO & Technical Architecture Specialist

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Besides its SaaS business, Circles operates three other distinct businesses:
Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
Role Title: SEO & Technical Architecture Specialist
About the Role
We are seeking a highly technical, strategic Regional SEO & Technical Architecture Lead to join our Regional Centre of Excellence (CoE) team. In this role, you will be the primary technical authority and organic growth strategist across multiple markets, with a dual focus on setting regional SEO governance and driving end-to-end Technical and Organic SEO strategy for the Singapore market.
While you will not be writing long-form copy directly (external freelance/agency copywriters manage original drafting), you will own the organic content strategy, keyword architecture, topic clusters, content briefs and final quality control (QC). You will balance deep technical site architecture, Schema.org implementation, and Jira developer management with high-impact organic keyword mapping and Generative Engine Optimization (GEO) across web and app ecosystems.
Key Responsibilities
1. Organic SEO Strategy & Content Direction (Singapore & Regional)
Keyword Architecture & Intent Mapping: Drive end-to-end keyword research and search intent mapping for target markets (specifically Singapore and broader regional hubs), identifying high-converting commercial opportunities for mobile plans, eSIMs and digital telco services.
Topic Clusters & Content Roadmaps: Design data-backed content roadmaps, pillar-cluster site architecture and internal linking strategies to build domain topical authority.
Writer Briefing & Content Quality Control (QC): Translate SEO keyword research into detailed, structured content briefs for external freelance/agency copywriters. Review, edit and QA all external writer deliverables to ensure SEO alignment, keyword density, E-E-A-T signals and brand consistency before publishing.
On-Page & CRO Optimization: Optimize titles, meta descriptions, header structures (<h1>-<h3>), page layouts and conversion elements across core landing pages, blogs and Help Center articles.
2. Regional Governance, Standards & Market Enablement
Regional Playbooks & SOPs: Design, document and maintain regional SEO standard operating procedures, canonicalization rules, multi-market hreflang architecture and technical guidelines across all target markets.
Cross-Market Alignment: Act as the technical and organic SEO subject matter expert (SME) for regional leadership and local market teams, establishing QA benchmarks and monitoring local compliance with regional frameworks.
Agency & Vendor Oversight: Audit, review and validate technical and content deliverables submitted by local market agencies or external writing partners.
3. Technical SEO & Site Architecture
Advanced Technical Auditing: Perform regular, comprehensive technical audits (indexing, crawl budgets, JavaScript rendering, site architecture and Core Web Vitals) across desktop, mobile, and web-app interfaces.
Developer & Jira Ticket Management: Translate technical audit findings into clear, structured Jira user stories (containing issue context, technical requirements, acceptance criteria and expected business impact). Work directly within product management queues alongside engineering.
Schema.org & Structured Data: Architect and maintain advanced JSON-LD structured data (Product, Offer, FAQ, Breadcrumb, Organization, HowTo) to standardize plan specifications and pricing for search crawlers.
Crawl Efficiency & CMS Operations: Audit XML sitemaps, robots.txt directives, 301 redirect chains and canonical tags. Hands-on management within modern headless/decoupled CMS environments (Contentful, WordPress) to manage metadata, page hierarchies and content staging without developer dependency.
4. Generative Engine Optimization (GEO) & RAG Frameworks
RAG Content Architecture: Structure web page hierarchies, Q&A blocks and semantic HTML tags (<table>, <ul>, <h2>) to maximize Retrieval-Augmented Generation (RAG) extraction by LLMs.
Machine-Readable Fact Density: Ensure pricing, eSIM specifications, and service terms are formatted in clear, bite-sized data structures that AI tools (ChatGPT, Gemini, Perplexity, Google AI Overviews) can ingest accurately.
Entity & Citation Building: Monitor and manage brand entity connections, knowledge graphs and authoritative third-party citations to strengthen LLM trust and citation frequency.
5. Technical App Store Optimization (ASO) & Deep Linking
App & Web Integration: Collaborate with mobile app teams to configure deep linking and universal links, seamlessly routing web search intent into app installations and onboarding flows.
Technical ASO Architecture: Audit app metadata, localized store listings and technical conversion performanc