Senior Director, Marketing

We are hiring "Director, Marketing"
If you love building teams, creating growth engines and making marketing move millions of customers — this role is for you.
Location: Trivandrum | Job Type: Full-Time, Permanent
The Opportunity
We are looking for a Senior Director, Marketing to take full ownership of Way’s marketing organization — currently 25+ people and scaling to 35–40+.
This is a high-impact leadership role for a hands-on marketing operator who can build and lead a full-funnel growth engine across:
- Organic / SEO-GEO
- B2B / Business Marketing
- Consumer / Omnichannel Marketing
- Local / Partner Marketing
- Market Research & Content
You will partner closely with global marketing leadership in the US and be accountable for marketing strategy, execution, people, budgets, and business outcomes in India.
What You’ll Do
- Lead and scale the India marketing organization, including strategy, hiring, performance, budget and P&L ownership.
- Translate global strategy into clear roadmaps, KPIs and execution plans.
- Lead functional heads across Organic, B2B, Consumer and Local Marketing.
- Drive growth across organic traffic, demand generation, consumer revenue, member growth and partner revenue.
- Build the next generation of SEO/GEO and AI-search visibility.
- Evolve consumer marketing from email into a true omnichannel growth engine.
- Strengthen B2B demand generation and strategic partner marketing.
- Build local marketing capabilities for Way’s growing partner ecosystem.
- Manage agencies, vendors and marketing investments to maximize ROI.
- Partner with US leadership, Product, Engineering and other teams to deliver company-wide growth initiatives.
What We’re Looking For
- 16+ years of marketing experience, including 8+ years leading multi-functional teams at a national or global scale.
- Proven experience running a marketing organization end-to-end — strategy, people, budget, agencies and execution.
- Strong depth in at least one of SEO/Organic, B2B/Demand Generation, or Consumer/Omnichannel, with broad marketing expertise across the others.
- Demonstrated success scaling traffic, leads, revenue, customers or brand growth.
- Experience with modern marketing platforms such as HubSpot, Klaviyo, Google Analytics/Search Console, Ahrefs or SEMrush.
- A decisive, data-driven and execution-focused leader who can build teams, challenge weak strategies and deliver results.
Bachelor’s degree in Marketing, Business or related field; MBA preferred.
This role reports to: Global EVP, Marketing — US
About Way.com
America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. We’re making car ownership easier, more affordable, and more rewarding.

Work arrangement
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