Marketing Manager

Marketing Manager – B2B Growth Marketing
Location: Bangalore
Experience: 6–8 Years
Work Mode: Full-time
About InputZero
InputZero Technologies is a ServiceNow Elite Partner and Enterprise Service Management company helping organizations transform and automate their business and IT workflows. We work across ServiceNow, BMC, AI, automation, ITSM, ITOM, GRC and enterprise workflow solutions.
As we continue to expand our presence across global markets, particularly North America, we are looking for a hands-on Marketing Manager – B2B Growth Marketing who can build demand, strengthen our digital presence and create measurable marketing-led pipeline and revenue opportunities.
About the Role
We are looking for a B2B Marketing Manager with strong experience across Growth Marketing, Demand Generation, Digital Marketing, Content Marketing, Lead Generation and North American markets.
The ideal candidate should be highly hands-on and capable of independently taking ownership of marketing initiatives—from strategy and content creation to campaign execution, lead generation, MQL creation, conversion tracking, pipeline contribution and reporting.
You will work closely with leadership, Sales and Business teams to build marketing programs that generate qualified leads, create new business opportunities and contribute directly to revenue growth.
Key ResponsibilitiesB2B & Growth Marketing
Develop and execute B2B marketing strategies focused on demand generation, lead generation, pipeline creation and revenue growth.
Build and optimize inbound marketing channels to generate qualified leads and MQLs.
Plan and execute campaigns targeting enterprise customers and technology decision-makers.
Own the complete marketing funnel from campaign strategy and execution through lead qualification, conversion and reporting.
Work closely with Sales to improve MQL-to-SQL, SQL-to-opportunity and lead-to-revenue conversion.
Identify new channels and opportunities to improve marketing-sourced pipeline and Net New Logo acquisition.
North America Marketing
Develop and execute marketing campaigns targeting the US and North American markets.
Understand target industries, buyer personas, enterprise technology decision-makers and B2B buying journeys.
Create localized campaigns and content relevant to North American audiences.
Support Account-Based Marketing (ABM) and targeted demand-generation initiatives.
Conduct market and competitor research to identify new opportunities, trends and target accounts.
Content & Social Media
Develop and execute a structured content strategy and content calendar.
Create and/or manage blogs, thought leadership articles, case studies, whitepapers, presentations, newsletters and social media content.
Manage and grow company social media channels, particularly LinkedIn.
Develop compelling content around AI, GenAI, ServiceNow, automation, enterprise technology and digital transformation.
Convert complex technology solutions into simple, compelling and business-focused marketing content.
Leverage AI tools to improve content ideation, creation, personalization and campaign execution.
Digital & Performance Marketing
Plan, execute and optimize campaigns across LinkedIn, Google Ads, Meta and other relevant digital channels.
Monitor CPL, lead quality, MQL volume, conversion rates, campaign ROI and pipeline contribution.
Continuously optimize campaigns based on performance data and audience insights.
Work with landing pages, email campaigns, SEO/SEM and other digital channels to improve inbound acquisition.
Conduct A/B testing and experiment with new campaigns, messaging and channels.
Events & Field Marketing
Plan and execute physical and virtual B2B industry events, webinars, conferences and customer/partner events.
Own pre-event promotion, registrations, event engagement and post-event lead nurturing.
Coordinate with internal teams, external agencies, partners and vendors for event execution.
Track event-generated leads, MQLs, opportunities and pipeline contribution.
Marketing Analytics & Research
Use marketing analytics, research and campaign-management tools to identify market opportunities and improve performance.
Build and maintain marketing dashboards and performance reports.
Track funnel metrics including Leads, MQLs, SQLs, opportunities, conversion rates, pipeline and ROI.
Analyze campaign and channel performance and translate insights into actionable recommendations.
Maintain accurate campaign and lead tracking in CRM and marketing systems.
Branding & Digital Assets
Support internal and external branding initiatives.
Develop high-quality company presentations, brochures, case studies, social creatives, sales collateral and other digital assets.
Maintain consistency in company messaging and brand communication across channels.
Partner with Sales to create marketing collateral that supports business development and customer conversations.
What We're Looking For
6–8 years of experience in B2B Marketing, Growth Marketing, Demand Generation or Digital Marketing.
Strong hands-on experience in US/North American B2B marketing.
Proven experience in inbound lead generation, demand generation and MQL generation.
Experience managing campaigns across LinkedIn, Google Ads and/or Meta.
Strong content strategy and content creation capabilities.
Experience managing B2B social media channels, particularly LinkedIn.
Strong understanding of marketing funnels, lead qualification and conversion metrics.
Experience with CRM, marketing automation, analytics and campaign tracking tools.
Experience planning and executing physical B2B events.
Ability to create compelling digital assets and technology-focused content.
Exposure to AI/GenAI, ServiceNow, SaaS, IT services or enterprise technology marketing will be an advantage.
Excellent communication, presentation and stakeholder-management skills.
Strong analytical mindset with the ability to connect marketing activities to business outcomes and revenue.
Ability to work independently in a fast-paced, growth-oriented environment.
Hands-on Ownership
This is a hands-on individual contributor/managerial role.
We are looking for someone who can independently take ownership of a marketing initiative end-to-end:
Strategy → Content → Campaign Execution → Lead Generation → MQL → SQL → Opportunity → Pipeline → Conversion Tracking → Reporting
The candidate should be comfortable working with leadership, Sales, Business teams, internal stakeholders and external partners while also being capable of executing key marketing activities independently.
Key Success Metrics
Performance will be measured through:
Qualified inbound leads generated
MQL volume and quality
MQL-to-SQL conversion
Lead-to-opportunity conversion
Marketing-sourced pipeline
Marketing-influenced revenue
Net New Logo contribution
Campaign ROI and CPL
LinkedIn/social engagement and inbound contribution
Website traffic and organic acquisition
Event-generated leads, opportunities and pipeline
Content performance and engagement
Overall contribution to demand generation and business growth

Work arrangement
No