Global Strategic Marketing Communication Specialist DECCO WW

Position Summary
The Global Strategic Marketing & Communication Specialist is responsible for defining and driving DECCO's global marketing and communication strategy, ensuring alignment between business objectives, brand positioning, and commercial growth priorities.
This role focuses on developing a consistent global narrative, strengthening DECCO's market positioning, and enabling effective communication across regions, products, and business functions. The position works closely with senior leadership, commercial teams, R&D, and regional stakeholders to enhance brand visibility, support go-to-market strategies and reinforce DECCO's leadership within the post-harvest industry.
Key Responsibilities
Global Marketing & Communication Strategy
Develop and implement DECCO's global marketing and communication strategy aligned with business objectives.
Define strategic communication priorities and annual marketing plans.
Support business growth initiatives through effective market positioning and value proposition development.
Monitor market trends, customer needs, and industry developments to identify communication opportunities.
Brand, Content & Messaging Governance
Ensure consistency of brand identity, messaging, and communication standards across all regions.
Develop messaging frameworks and value propositions for products, solutions, and corporate initiatives.
Oversee the creation and distribution of strategic marketing content across multiple communication channels.
Maintain global brand guidelines and marketing assets.
Product, Innovation & R&D Communication
Collaborate with Product Management and R&D teams to communicate product innovations and technical developments.
Translate complex technical concepts into clear and compelling customer-focused messaging.
Support product launches through strategic communication plans and marketing materials.
Develop content that highlights DECCO's innovation capabilities and industry leadership.
Events, Sponsorships & Industry Presence
Coordinate DECCO's participation in global trade shows, conferences, and industry events.
Develop event communication strategies and promotional campaigns.
Manage sponsorship opportunities that enhance brand visibility and business development objectives.
Measure and evaluate the impact of marketing events and industry activities.
Regional Alignment & Enablement
Partner with regional teams to ensure alignment between global strategy and local market needs.
Provide communication frameworks, tools, and guidance to support regional marketing activities.
Facilitate best-practice sharing across regions and business units.
Ensure effective execution of global campaigns at local level.
External Partners & Vendor Management
Manage relationships with agencies, designers, media suppliers, and external communication partners.
Coordinate external vendors to ensure quality, consistency, and timely delivery of marketing initiatives.
Monitor budgets and evaluate supplier performance.
Identify opportunities to optimize marketing resources and investments.
Internal Communication & Employee Engagement
Support internal communication initiatives that strengthen employee engagement and alignment with company objectives.
Develop communication materials for corporate announcements, leadership messages, and strategic initiatives.
Collaborate with Human Resources and leadership teams to enhance internal communication effectiveness.
Promote a consistent understanding of DECCO's vision, strategy, and values across the organization.
EDUCATION, SKILLS & EXPERIENCE
Education