Sales Development Representative

We are looking for a motivated Sales Development Representative & Appointment Setter to help grow a UK client base for a specialist cleaning and compliance business. The company serves commercial and property clients across the UK with mould remediation, specialist and biohazard cleaning, commercial extract/ventilation cleaning and TR19-related compliance, and compliance documentation and certification. This is a sales role, not a data-entry or calling role.
You will identify prospects, reach decision-makers such as business owners, facilities, property, estates and operations managers, understand their requirements, create interest and book qualified appointments for the sales team. The role is remote, working UK business hours, with full-time or part-time options depending on requirement. Structured training is provided, and there is an opportunity to progress into SDR and eventually Account Executive/Sales Executive responsibilities.
Key Responsibilities
Book qualified appointments for the sales team (primary KPI)
Make high-volume outbound calls to UK decision-makers and hold natural, consultative business conversations
Identify the right decision-maker and ask discovery questions to uncover needs and upcoming requirements
Handle objections and establish whether there is a genuine opportunity
Qualify leads on need, authority, timing, current provider, problem and opportunity
Research and build targeted prospect lists using Apollo, LinkedIn, Google, company websites, directories and existing lead lists
Target sectors such as hospitality, care homes, healthcare, education, warehouses, factories, offices, property and facilities management, construction and retail
Write personalised introductory and follow-up emails and run email sequences in the sales platform
Connect and engage with decision-makers on LinkedIn
Follow up consistently using a structured cadence (Day 1, 3, 5, 8, 14, then re-engagement)
Record every interaction accurately in the CRM, including notes, objections, next actions and follow-up dates
Confirm appointments, send confirmations and follow up to reduce no-shows
Provide a clear handover to the salesperson for each booked appointment
Report weekly on activity, results and market intelligence (objections, competitors, pricing concerns, sector response)
Contribute ideas to improve the sales process
Work towards daily targets of approx. 40-70 calls, 8-15+ meaningful conversations, 20-40 emails/follow-ups and 1-3 qualified appointments, adjusted for experience and hours
Requirements
Experience in B2B sales
Cold calling and telephone sales experience
Appointment setting and lead generation experience
SDR/BDR or outbound sales experience
Experience using CRM systems
Excellent spoken and written English
Able to communicate professionally with UK businesses and senior decision-makers
Comfortable with email sequencing, LinkedIn, Google Workspace/Microsoft 365, spreadsheets, VoIP/dialler systems, calendars and online meeting platforms
Experience with Apollo or similar sales platforms (Apollo is a strong advantage)
Experience selling commercial cleaning, facilities management, property services, construction, compliance, health & safety, building services, mould remediation, hospitality or B2B professional services (preferred)
Confident, persistent, organised, resilient and target-driven

Work arrangement
No