SEO/AEO Specialist

Redtech is helping our client with a Contractor search for an SEO/AEO Specialist.
SEO/AEO Specialist
Approx start date – mid November
Duration – 6 months (extensions are possible)
Location – Remote, supporting pacific time zone
Contract Pay Rate - $8,160 - $9,860/month ($48hr – 58hr W2) DOE – this rate assumes full benefits Rate increases if all benefits are not needed
Benefits – (all are based on eligibility)
Choice of 2 Medical/RX insurance plans from Premera (Blue Cross/Blue Shield national network)
Paid Time Off (PTO)
401(k) plan with company match
Company paid Life/AD&D insurance for employees who participate in medical insurance
Must be able to successfully pass a background check
Purpose / Summary:
The SEO/AEO Specialist plays a key role in growing organic visibility and direct traffic for CLIENT. Reporting to the SEO/AEO Strategist, they work directly with our SEO agency and with marketing, content, and development teams to ensure website is found, trusted, and cited across traditional search engines and AI answer engines.
Position Scope:
The SEO/AEO Specialist supports the SEO/AEO strategy by reviewing, prioritizing, and overseeing the implementation of search and answer engine optimizations across website and related properties. The SEO/AEO Specialist is accountable for on-time, accurate execution of agency recommendations and for bringing forward their own data-driven recommendations to the SEO/AEO Strategist. They help manage the Holland America blog and the SEO/blog content calendar, and write and optimize blog posts, articles or other site content as needed. They are proactive and organized and embody a blend of writing skills, analytical expertise, and technical SEO knowledge.
Responsibilities
Agency Partnership and Implementation:
Partner with the SEO/AEO Strategist to manage day-to-day work with our SEO/AEO agency, including working sessions, deliverables, and timelines
Review agency audits, recommendations, and deliverables for accuracy, brand alignment, and business impact
Help prioritize optimizations by effort and impact, and maintain the implementation roadmap set with the SEO/AEO Strategist
Oversee implementation of approved optimizations with development, product, content, and ecommerce teams, from ticket through launch
Ensure quality and accuracy by QA-ing changes once live and following up on issues with precision and urgency
SEO/AEO Recommendations and Optimization:
Bring forward SEO and AEO recommendations to the SEO/AEO Strategist based on data, competitive research, and emerging trends
Optimize content for AI answer engines and generative search (e.g., Google AI Overviews, ChatGPT, Perplexity, Gemini) through structured content, schema markup, and entity optimization
Conduct keyword, topic, and question research to identify content gaps and opportunities across destinations, ships, and cruise planning
Monitor technical SEO health, including crawlability, indexation, site speed, and structured data, and flag issues to the appropriate teams
Create dashboards, provide reports, and identify insights on rankings, organic traffic, AI visibility and citations, and conversions
Blog and Content Management:
Help manage the Holland America blog, ensuring content quality, SEO best practices, internal linking, and regular content refreshes
Support the SEO/blog content calendar, coordinating topics and timelines with writers, the agency, and internal stakeholders
Review, write and edit blog posts and web content as needed, adhering to Holland America brand voice and style guidelines
Create content briefs that give writers clear direction on keywords, search intent, structure, and AEO-friendly formatting
Collaborate with brand, social, email, and PR teams so search insights inform broader content plans
Qualifications:
3–5 years' experience in SEO, in-house or at an agency, including on-page, technical, and content SEO
3+ years' experience writing and editing search-optimized content; portfolio of published work required
Working knowledge of AEO and generative search, including how AI assistants find, summarize, and cite content
Experience managing agency relationships or reviewing third-party SEO recommendations
Experience utilizing analytics tools, creating dashboards, and delivering performance reports. Experience in Adobe Analytics a plus
Strong proficiency in SEO and digital tools, such as Google Search Console, Semrush, Ahrefs or Conductor, AEM, and Asana
Experience with Profound, Similarweb, or similar AI visibility and competitive intelligence tools a plus
Experience in the cruise or travel industry a plus
Ability to manage multiple projects concurrently, from content planning through publishing and implementation
Excellent written communication, editing, and presentation skills
Must possess exceptional organization and process discipline, staying ahead of deadlines and deliverables

Work arrangement
Yes