Senior Product Manager

Lead a cross-functional pod of Engineering, Design, Data, and Marketing partners to increase the share of marketable members who complete a first visit
Own the Activation roadmap, from discovery through launch and iteration
Define and track funnel metrics from outreach to first visit by channel, client, and member segment
Run a disciplined experimentation program with clear hypotheses, fast readouts, and confident rollouts
Shape member incentive strategy end to end
Tie incentives to unit economics including cost per activated member and downstream impact on visits and client ROI
Shape messaging and strategy in partnership with marketing across all channels
Drive technical enablement that lets strategy evolve quickly
Experience
5+ years of product management experience, ideally in growth, activation, or lifecycle marketing
Track record of moving funnel metrics through experimentation
Hands-on experience with messaging channels (SMS, email, push)
Working knowledge of consent and privacy requirements such as TCPA and HIPAA
Strong analytical skills and experience with analytical tooling
Metrics-driven and optimization-minded
Strong communicator
Commercially minded
Technical enough to be hands-on
Empathetic toward members
Salary and Perks
Pay range: $150K - $190K
Remote-First Company
Unlimited PTO
Flexible & remote location
Healthcare Coverage (Medical, Dental, Vision)
401k & bonus
Registered Dietitian Sessions
About Foodsmart
A digital personal nutrition expert.

Work arrangement
Yes