Digital Marketing Specialist

We Go Beyond:
At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.
Job Responsibilities
Write copy for assigned projects across all media channels including digital, social and traditional media, email, branded content, websites, commercials, print ads, mobile, etc. and ensure all work is completed on time.
Work with business owner(s), project managers, art directors, and designers to conceptualize creative tactics that will advance the company's merchandising, business, marketing, SEO and/or branding objectives.
Collaborate with designers and editors to ensure all copy is accurately represented, supplied, and proofread prior to release.
Maintain standards in customer-facing written content, delivering copy that's consistent, high-quality, and on brand.
Perform SEO tasks such as keyword and content topic research for content optimization; proactively identify new areas of opportunity based on organic search traffic trends and work with manager to prioritize.
Interact professionally and effectively through verbal and written communication with all professional contacts, with an emphasis on company interests. Perform other related duties, tasks and responsibilities as required, assigned, and directed by the Content Architect.
Perform other duties as required and assigned by manager and upper management.
Follow legal policies as directed.
Job Requirements
2 years writing content for the web
Possess an understanding of SEO best practices for website content
Experience writing marketing ad copy and blog content
Creative
Detail-oriented
Adaptable to change
Working knowledge of SEO/Content Marketing tools & best practices
Team player and positive attitude a must
Ability to multi-task, work independently, meet deadlines, and be proactive (see something, say something)
Excellent organizational, communication, and interpersonal skills
Ability to react quickly to feedback positively and constructively
Strong presentation skills; comfortable presenting to team and managers
Proficient problem solving and project management skills
Knowledge of home decor trends and home retail a plus
Proficient knowledge of MS Office; working knowledge of WordPress/blog-style CMS
Working knowledge of SEO tools including SEMrush, SEO Clarity, Google AdWords
Education
Graduation from an accredited institution with a bachelor’s degree in Marketing, English, Journalism or a related field or any combination of education and/or experience is required.​
Physical Requirements:
This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.
Equal Employment Opportunity:
It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.
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