Paid Media Manager

Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.
The Impact You Will Make:
The Paid Media Manager supports paid media execution and performance for an assigned portfolio, solves partner-specific performance issues, manages budgets, and coordinates with stakeholders. This position requires a data-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment.
The Paid Media Manager is expected to demonstrate a positive and professional attitude in the workplace and collaborate with teammates as needed.
How You Will Bring Our Mission to Life
What You Will Do:
Digital Marketing & Performance Optimization
Support (via agency day-to-day management) multiple digital marketing channels, including paid search, display/programmatic, paid social, and affiliate (lead aggregators).
Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end lead metrics and back-end conversion (application and enrollment) metrics.
Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement.
Partner Management & Expansion
Support paid media strategy and execution across 10-12 small/medium university partner accounts, ensuring campaigns are paced, optimized, and aligned to performance goals.
Analyze campaign performance across channels and translate findings into clear, actionable insights and recommendations for internal and external stakeholders.
Budget & Forecasting
Manage quarterly and annual media budgets.
Monitor spend and pacing with accuracy and accountability
External & Internal Stakeholder Relationships
Maintain positive relationships with internal and external stakeholders including:
Integrated marketing team
Agency
Ad platforms (Google, Microsoft, Meta, LinkedIn, etc.)
Serve as a point of contact for assigned partners and internal teams, communicating performance updates, strategy shifts, and optimization opportunities
Act as a subject matter resource for paid media best practices across search, social, and display channels
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What Success Looks Like:
Successful lead, application and enrollment growth of medium/large-size partner accounts.
Professional collaboration with cross-functional teams and external media partners
Meet assignment deadlines without being reminded
Achieve Definitions of Success: Achieve annual lead, application and enrollment goals for assigned university partners. Meet LTV:CAC targets. Spend quarterly budgets within +/- 3% of goal.
Optimize Full Funnel Demand: Expand use of full funnel marketing strategies, including paid social and video. Decrease Cost Per Application (CPA) YOY.
Implement Partner-Centric Operating Model: Automate manual processes where possible. Consolidate and standardize processes where possible.
Build a Highly Effective Team: Establish and follow clear work plans.
What You’ll Bring to the Team:
Experience That Matters Most:
Bachelor’s degree in business, marketing, communications or a related field.
A combined 3-5 years of Higher Education paid media experience at the Media Manager and/or Media Specialist level
Interest in and enthusiasm for the Higher Education industry
A positive collaborative attitude and sense of teamwork
Ability to solve problems and work mostly independently
Ability to hit required deadlines and demonstrate flexibility as partner and organization priorities evolve
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Experience That’s Great to Have:
Master’s degree in business, marketing, communications or a related field.
Data-driven business orientation to define KPIs, build business cases and quantify value of projects.
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Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.