Associate Marketing Manager (Remote) US

We believe in the power and joy of learning
At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. This position aligns closely with ed2go, part of Cengage, which is an industry leader in affordable online learning for adults.
What you'll do here:
Develop and implement marketing plans that align with Cengage's goals
Collaborate with cross-functional teams to deliver results through alignment
Analyze market trends and determine strategic opportunities
Implement and manage innovative marketing strategies
Support internal and external communications through technology
Provide effective support to the marketing team to help achieve objectives
Skills you will need here:
BS or BA in Marketing, Communications, Business, or a related field
Ability to effectively manage multiple priorities
Proficiency in market analysis and strategy development
Self-motivated with a strong focus on responsiveness
Highly organized with attention to detail
Outstanding written, verbal, and presentation skills
Positive, collaborative approach with strong interpersonal skills
Passion for digital education and positive customer outcomes
Experience with B2B and B2C marketing
Ability to lead cross-functional or group projects
Experience optimizing and automating marketing processes and campaigns
Preferred Skills and Experience:
Multiple years of experience in marketing roles
Practical experience with eCommerce and online customer acquisition strategies
Proficiency with Salesforce Pardot, Amplitude, Google Analytics, and WordPress
Proficiency with Adobe Creative Suite and email service platforms
Proficiency in Microsoft Office Suite
Knowledge of government education funding
Experience delivering campaigns across a variety of marketing channels
Experience using AI tools to support marketing and other professional functions
Channel marketing experience
Product marketing experience
Cengage is committed to working with broad talent pools to attract and hire strong and highly qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com.
About Cengage
Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
5% Annual: Individual Target
$52,000.00 - $83,200.00 USD