Marketing Manager

Meta Performance Marketing Specialist
Location: Redmon, WA OR Fully Remote
Benefits: Medical, Dental, Vision, 401K, Equipment, PTO ect
Pay: $55-75/Hour with Benefits
Multi-year ongoing W2 contract (No 1099 or C2C)
Required
● 5–8 years of performance marketing experience with deep expertise in SEM/paid
search (Google Ads, Microsoft Ads, SA360) — you know these platforms inside and out
● Agency background strongly preferred — you've managed multiple accounts/clients
simultaneously and understand the pace, rigor, and accountability that agency life
demands. You know what great agency work looks like because you've done it yourself
● Meticulous attention to detail that borders on compulsive — you catch the creative
safe zone violation in ad preview, the naming convention break in row 847 of the bulk
sheet, the UTM parameter that doesn't match the taxonomy doc. You don't just spot
errors; you're personally offended by them
● Proven ability to manage and QA agency partners — you've held external teams
accountable, given direct and specific feedback, and maintained high standards
without micromanaging
● Track record managing substantial paid media budgets ($+/month) with clear
performance outcomes and efficient spend allocation
● Proactive communicator — you default to over-communicating, surfacing issues early,
and keeping stakeholders informed without being asked. You bring solutions, not just
flags
● Strong analytical skills (Google Analytics, Looker, Tableau, or similar) — comfortable
with data, attribution modeling, and translating performance data into actionable
optimization strategies
● Experience with A/B and multivariate testing methodologies across creative, landing
pages, audiences, and bidding strategies
Agency Management & Quality Assurance (Primary Focus)
● Serve as the day-to-day point of contact for agency partner(s) managing paid search,
video, social, and programmatic campaigns — setting expectations, defining priorities,
holding them accountable to SLAs and optimization cadences, and proactively
surfacing gaps or underperformance rather than waiting to be asked
● Own rigorous QA of all agency output — campaign builds, keyword lists, bid strategies,
audience targeting, ad copy, tracking/tagging, and budget pacing — before anything
goes live
● Review creative assets against platform specs and safe zones before launch — you're
the person who catches that the logo is getting clipped on mobile, the headline is
truncating at 28 characters instead of 30, or the CTA button is overlapping body text in
the ad preview. If it's not pixel-perfect, it doesn't go live
● Enforce strict naming conventions across campaigns, ad groups, creatives, and UTMs
— you're the reason the account is navigable, reportable, and audit-ready six months
from now
● Maintain a "tight ship" operating cadence — campaign taxonomy is clean, naming is
consistent, folders are organized, documentation is current, and nothing launches
without a final preflight check
Paid Search and Paid Social Strategy & Oversight (Core Expertise)
● Own the paid search strategy across Google Ads (Search, Shopping, Performance
Max), Microsoft Ads, and other SEM platforms — defining keyword architecture, match
type strategy, bid frameworks, and budget allocation
● Own paid social strategy across Meta, Reddit, X, TikTok, and more.
● Drive the experimentation roadmap — define what gets tested (ad copy, bidding
strategies, audience segmentation, landing pages), hold the agency to rigorous test
design, and ensure learnings are documented and actioned
● Manage and optimize significant monthly budgets with a focus on efficiency metrics
(CPA, ROAS, LTV/CAC, payback periods) while maintaining aggressive growth targets
Reporting, Communication & Stakeholder Management
● Build and maintain reporting dashboards and performance frameworks that enable
fast, informed decision-making
● Deliver proactive status updates, performance insights, and risk flags to
cross-functional stakeholders
● Translate complex campaign data into clear, actionable narratives for leadership,
product marketing, and growth partners
Non-Traditional Media Buying & Programmatic (Secondary Focus — 15%)
● Oversee agency execution of programmatic campaigns across DSPs (e.g., The Trade
Desk, DV360) including audience targeting, contextual placements, and retargeting
● Source, negotiate, and manage direct media buys across newsletters, industry
publications, trade journals, and niche/specialty developer-focused sites
● Identify and test emerging channels — evaluate ROI potential of new placements,
sponsorships, and partnership opportunities outside core social/search platforms
Bonus
● Experience marketing to developer or technical audiences (developers, engineers, data
scientists) — you understand how they move through paid funnels differently than
consumer audiences
● Knowledge of MMPs and mobile attribution (Singular, AppsFlyer, Adjust) for app-based
campaigns

Work arrangement
Yes