GTM Strategy & Programs Manager

As a member of the ShipBob Team, you will...
Grow with an Ownership Mindset: We champion continuous learning and innovation. You'll take on real problems, create tangible solutions, and drive results that move the needle for ShipBob, our merchants, and for your own professional growth. If you're ready to do the most meaningful work of your career, this is the place.
Collaborate with Peers and Leaders Alike: At ShipBob, leaders are accessible; feedback flows in both directions, and everyone, regardless of their seniority or role, steps up to help when needed. We hold each other to high standards because we trust each other to meet them. That combination of transparency and mutual respect is what makes the work here feel worth doing.
Experience a High-Performance Culture and Clear Purpose: We are results-driven and clear about what that means: our goals are specific, accountability is shared, and every team member can see how their work connects to our mission. When we hit milestones, we celebrate them together. When we fall short, we learn and move forward.
Location: Remote in these states: AL, AZ, CA, CO, FL, GA, KS, KY, IA, ID, IL, IN, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI
Role Description:
ShipBob is looking for a GTM Strategy and Programs Manager to sit at the intersection of Revenue Operations and field execution. In this role, you will own the design, operationalization, and continuous improvement of go-to-market programs that drive pipeline generation, sales productivity, and revenue growth. You will work closely with Sales, Marketing, Enablement, and RevOps stakeholders to translate strategy into structured programs—then measure and iterate on what works. This is a high-visibility, high-impact role on a team that moves fast and holds itself to a high bar.
What you’ll do:
Own the GTM program calendar—design, launch, and manage cross-functional programs spanning pipeline generation, new logo acquisition, expansion, and partner motions.
Partner with Sales leadership to define segment-level plays and operationalize them in Salesforce, Gong, Clay, Claude, or whatever cutting-edge idea you bring—ensuring reps have the right motion at the right stage.
Build program measurement frameworks: define success metrics, instrument tracking in Salesforce and Databricks, and deliver recurring performance readouts to RevOps and GTM leadership.
Oversee quarterly and annual GTM planning cycles in partnership with Revenue Operations, Finance, and go-to-market leaders, including headcount modeling, capacity planning, and segment-level goal setting.
Run strategic projects including ICP refinement, territory design, and GTM model evolution.
Serve as a connective layer between Marketing, Enablement, GTM Engineering, and Sales—ensuring programs are activated, tracked, and continuously improved across the full funnel.
Support board- and exec-level reporting on GTM program ROI, pipeline health, and strategic initiative progress.
Other duties/responsibilities as necessary.
What you’ll bring to the table:
3+ years of experience in GTM strategy, Revenue Operations, sales strategy, investment banking, or management consulting—B2B SaaS or logistics/supply chain exposure is a plus.
Demonstrated ability to take a strategic concept from whiteboard to operationalized program—you know how to build structure around ambiguous problems.
Excellent analytical skills with hands-on experience in Salesforce reporting; familiarity with tools like Gong, Outreach, and BI platforms (Databricks, Tableau, or similar) is a plus.