Manager, Lifecycle Marketing - Lead Nurture

Join the Ritz-Carlton Yacht Collection: Where Every Voyage is a Symphony of Luxury
Embark on an extraordinary journey with the Ritz-Carlton Yacht Collection, an exquisite extension of the renowned Ritz-Carlton brand, dedicated to redefining ultra-luxury hospitality at sea. As a "Lady or Gentleman" of our esteemed team, you'll be entrusted with the art of delivering the impeccable "Gold Standards" that have made the Ritz-Carlton an epitome of excellence across the globe.
The Essence of Excellence: The Gold Standards
The Gold Standards are the bedrock of the Ritz-Carlton experience, setting us apart in the industry and establishing a legacy of unparalleled service. These standards embody the values and culture that define our brand, and serve as the compass guiding our every endeavor.
The Employee Promise
At The Ritz-Carlton, our Ladies & Gentlemen are the most important resource in our service commitment to each other and our guests.
By applying the principles of trust, honesty, respect, integrity, and commitment, we empower and nurture talent to the benefit of each individual and the company.
The Ritz-Carlton fosters a culture where all are valued, quality of life is enhanced, individual aspirations are fulfilled, and The Ritz-Carlton Mystique is strengthened.
Join us on a journey where every day is a testament to the highest standard of luxury and service. Apply now and be part of an unparalleled legacy in hospitality.
Job Summary
The Manager, Lifecycle Marketing, Lead Nurture, is responsible for maximizing revenue from The Ritz-Carlton Yacht Collection's lead database through strategic email marketing. This is a results-driven role where you'll own the lead nurture email program end-to-end—from strategy and segmentation through testing, deployment, and performance optimization.
You'll drive innovation in how we engage leads at scale by building and optimizing lead nurture journeys, using batch and blast programs to test, learn, and identify strategic opportunities. Your testing strategy, audience insights, and optimization recommendations will directly impact conversion and revenue—you'll see the impact of your ideas immediately and own the numbers.
This role is for someone who is motivated by data-driven insights and excited about testing and optimizing email strategy. You'll work closely with the Digital Marketing, Reservations and Creative teams to develop lead nurture strategies that drive measurable results. If you're interested in taking a strategic approach to lead engagement, seeing the direct impact of your work, and helping evolve how we nurture leads at scale, this is a great fit.
Lifecycle Campaign Strategy, Lead Nurture & Revenue Optimization (Core Responsibility)
Drive the strategic direction of batch-and-blast, lead nurture, and reactivation programs, with a focus on increasing engagement, conversion, and incremental revenue from first-party data.
Develop quarterly campaign and testing plans for lead nurture, reactivation, and batch-and-blast programs, using performance insights and business priorities to recommend opportunities for optimization and incremental revenue.
Proactively identify opportunities to improve how prospects are nurtured across the consideration journey, including audience segmentation, messaging, cadence, sequencing, offers, and channel strategy.
Build and maintain a testing roadmap across subject lines, send time, content, messaging, campaign sequencing, audience targeting, offers, and personalization.
Design tests with clear hypotheses, audience definitions, control and test groups, success metrics, and measurement plans prior to launch.
Evaluate test and campaign performance, identify meaningful trends and opportunities, and recommend which learnings should be scaled into future programs.
Expand testing and personalization beyond email as capabilities evolve, including direct mail, paid media, website personalization, and outbound call campaigns.
Partner with Analytics, Data, Reservations, Brand, Digital, Paid Media, and other cross-functional teams to translate audience insights and business needs into actionable campaign opportunities.
Partner with the SFMC Analyst to define audience segments, measurement requirements, and technical specifications needed to support campaign and testing strategies.
Maintain a centralized testing and learning log to document results, winning approaches, and key learnings that can be applied across future campaigns.
Present campaign performance, test results, key insights, and recommended next steps to Lifecycle leadership and relevant cross-functional partners.
Continuously optimize lead nurture and reactivation programs based on performance data, testing results, guest behavior, and evolving personalization capabilities.
Competency
Education
BA or equivalent experience required
Experience
6 –10 years of experience in digital marketing with a focus on email marketing, A/B testing, and campaign optimization
Marketing automation platform and lifecycle marketing experience required
Lead nurture and/or demand generation experience strongly preferred
Travel/hospitality industry experience preferred
Strong analytical and testing mindset; ability to design rigorous experiments, interpret data, and calculate statistical significance
Strategic thinker who can develop comprehensive lead nurture strategies aligned with business objectives
Ability to create clear, compelling strategic briefs that translate business strategy into creative requirements and messaging direction
Familiarity with marketing automation platforms and email marketing technologies (SFMC experience a plus); able to partner effectively with SFMC Analyst on technical implementation
Results-driven mentality—obsessed with revenue impact and driving measurable outcomes
Strong project management and prioritization skills; ability to manage multiple campaigns and tests simultaneously
Experience with Google Analytics
Comfortable communicating results and recommendations to leadership partners; able to translate data into clear strategic direction
Self-starter with ability to function independently, drive initiatives forward, and thrive in a fast-paced environment
Email marketing fundamentals (list management, deliverability, best practices)
The Ritz-Carlton Yacht Collection is an Equal opportunity, inclusive employer and will consider all applicants for employment with the Company on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.