Copywriting Lead (Email & SMS)

Winback is an AI-native retention studio for ecommerce and consumer brands. We embed with brands like Coinbase, Hopper, Crocs and Oats Overnight and own their email, SMS and lifecycle programs end to end.
We're hiring a Copywriting Lead to own copy across our client portfolio and build the systems that let great copy scale.
What you'll do
Write high-converting email, SMS and push copy from strategic briefs: welcome, abandonment, post-purchase, winback and more
Adapt your voice across very different brands, sometimes in the same afternoon
Build the SOPs, frameworks and quality standards that keep copy consistent as volume grows
Use AI every day as a thinking partner, while keeping the final copy human-led and brand-specific
Use performance data to make the next email better
Grow into leading the copy function: hiring, onboarding and mentoring writers
What we're looking for
5+ years writing copy, ideally email, SMS and lifecycle for ecommerce or consumer brands
A strategic writer who cares why a message works, not just how it sounds
Real voice range across audiences
An AI-native workflow, or one you're actively building
A systems thinker who documents what works
Full professional English, written and spoken
Available to work Eastern Time hours (at least 6 hours of overlap)
Nice to have: Klaviyo or another ESP, and working with designers in Figma.
Why Winback
Your work ships to well-known brands, and you see exactly what it drives
Full ownership of copy from day one
A clear path into leadership, with a mandate to build the copy function
Fully remote
How to apply
Apply through the link on this post. It takes about 15 minutes, and we review every application.

Work arrangement
Yes