Coordenador de Marketing Generalista (AI Marketing e Growth)

The current opening is for the Brazilian office located in São Paulo/SP, but we are in a Home Office model (with no plans to return in person) and the work in the physical office is optional.
Who We Are
Artefact is a new generation of a data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth.
Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 300+ internation brands around the globe.
We have 1000+ employees across 20 offices in 17 countries who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
What you will be doing: Key responsibilities
Role
Your role is to coordinate LatAm marketing operations in a generalist capacity, driving growth and content initiatives across multiple simultaneous fronts. Your key areas of focus include:
CRM & Lead Lifecycle Management: Design and optimize CRM campaigns (automation flows, nurturing, and re-engagement segmented by funnel stage in Salesforce/Pardot), reactivate stalled leads, and identify conversion-ready prospects.
Paid Media & AI-Driven Workflows: Manage and optimize paid media (LinkedIn Ads and Google Ads), build AI workflows (automations, agents, content review, GEO/SEO, brand monitoring), conduct weekly funnel analysis, and coordinate agencies and vendors.
Content Creation & Editorial Strategy: Drive content creation (LinkedIn, newsletters, YouTube) from editorial planning through review and publication.
Data Analysis & Performance Tracking: Leverage data and funnel metrics (GA4, Looker Studio, advanced Excel/Sheets) with autonomy to make strategic decisions based on insights.
Autonomous Execution: Bridge strategy and execution with a solid foundation in growth, strong writing skills, and the ability to operate independently without direct supervision.
What We Are Looking For (Requirements)
Education: Bachelor's degree within the last 5 years in Marketing, Advertising, Administration, Engineering, Economics, or related fields.Generalist
Profile: Repertoire spanning more than one marketing front (CRM, paid media, content, analytics) with a balance of strategy and execution.
Growth & CRM Expertise: Proven experience in growth, CRM, or B2B marketing (portfolio or case studies mandatory), with mastery of CRM and automation tools (Salesforce, Pardot, HubSpot, or similar).
Paid Media & AI Integration: Knowledge of paid traffic management (LinkedIn Ads and Google Ads) and practical use of AI in work (Claude, ChatGPT, n8n, Zapier, or similar) with concrete automation examples.
Content Production: Experience creating content (articles, posts, newsletters, emails) with strong writing skills.
Data & Analytics: Ability to read data and funnel metrics (GA4, Looker Studio, advanced Excel/Sheets) with autonomy to make data-driven decisions.
Autonomy: Ability to work independently without direct step-by-step supervision.
Languages: Advanced English required.
What We Offer
Meal (VR)
Free Office (work from home or anywhere you want!)
Gympass
Insurance: Life, Health, and Dental
Bi-monthly Meetings (our “Get Together” where we meet to be together, with workshops, lectures, training, and a happy hour!)
Woba (you can book coworking spaces anywhere you want!)
Semi-annual evaluations (with opportunities for promotion)
Why you should join us
Artefact is the place to be: come and build the future of marketing
Progress: every day offers new challenges and new opportunities to learn
Culture: join the best team you could ever imagine
Entrepreneurship: you will be joining a team of driven entrepreneurs. We won’t give up until we make a huge dent in this industry!
Come join us!

Work arrangement
Yes